Amazon.com has launched two new initiatives for its US customers – a digital literary journal for the Kindle platform and a simple way of giving to charity when shopping on the site.
Day One is a weekly digital publication dedicated to short fiction and poetry, delivered to Kindles or Kindle reading apps. Day One will showcase one writer and one poet per week, introduced by the editor and with occasional bonus content.
“Literary journals have long been an important part of giving a voice and a platform to new and undiscovered authors,” said Daphne Durham, publisher of the adult trade and children’s group. “We are trying to add to that tradition in a digital age.”
An annual subscription to Day One is $19.99, with an introductory offer of $9.99 for a limited time.
Amazon.com has also announced AmazonSmile, accessed via smile.amazon.com, where the shopping experience is the same but customers can nominate a charity of their choice.
"Once a customer has selected an organisation on their first visit, Amazon will donate 0.5% of the purchase price from any eligible purchases through AmazonSmile from that point forward," says the retailer.
Donations will be made by the newly formed AmazonSmile Foundation.