Amazon UK has launched a subscription service for children that includes e-books, educational apps, videos and games.
The company has launched the service at the same time as revealing a new Amazon Fire Tablet aimed at children, priced £119 and upwards.
The subscription service called Fire for Kids Unlimited, is aimed at children aged 3-10 years-old and is priced at £1.99 per child or £4.99 for the whole family, including up to four children, for Amazon Prime members and £3.99 and £7.99 respectively for those who aren’t Prime members.
At first glance, the children’s e-books enrolled in the service include big brand names such as the Mister Men series and Thomas the Tank Engine both Egmont). Film and television characters in the deal include many other big brands in film, books and television such as Fireman Sam, Avengers, Mickey, Dora the Explorer, Penguins of Madagascar and Timmy Time.
Because the service is aimed at children, all the content has been pre-screened for age appropriateness and in-app purchasing has been removed, Amazon said.
Sandrine de Raspide, senior vice president of Sanrio, said: “Extending the joy of reading far and wide, we’re excited to bring the Mr. Men Little Miss book series to Fire for Kids Unlimited. It’s a great opportunity to introduce our next generation of fans to these iconic characters.”
The new Kindle Fire HD Kids Edition is £119 with 8GB of memory and £139 with 16GB of memory, and comes with a two-year guarantee.
The device also includes e-book apps with 'Read-to-Me functionality' and in-book games from characters such as Disney’s Cars, Avengers, Biff, Chip and Kipper, and The Cat in the Hat.
In December 2012, Amazon.com launched a Kindle FreeTime Unlimited subscription service for children aged 3-8 years, which brought together children's content including books, apps, games, films and television programmes.
It was a paid-for extension to Kindle FreeTime, a free feature on the Kindle Fire devices, which offers parents the opportunity to manage what their child is looking at on the device.
The launch of the Kids subscription service today (3rd June) follows the launch of Kindle Unlimited last year, giving subscribers unlimited access to 650,000 e-books and Audible audiobooks for £7.99 a month.
Amazon launched its Fire Tablet for Kids in the US last year.