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Amazon has launched an subsidiary in Italy, Amazon.it, selling books, DVDs, video games, music and consumer electronics. Amazon is offering a special 30% discount on most of its books following the launch.
Italians will be offered access to over 2 million Italian and foreign language-books, over 450,000 CDs and over 120,000 DVDs and a large selection in video games, music, consumer electronics, as well as software, small home appliances, watches and toys
Jeff Bezos, founder and chief executive of Amazon.com, said: "On August 3, 1995, we shipped our first order to Italy from the US. A customer in Genova ordered a book called 'Ranks of Bronze'. Since then, we've shipped millions of items across a broad range of categories to customers in Italy, from our websites around the world. We are now excited to open our virtual doors directly to Italian customers."