Amazon is launching Prime Day, "a new global shopping event, offering more deals than Black Friday", open solely to members of its Prime service.
The first such day will be held on Wednesday 15th July and will offer customers in the UK, US, Spain, Japan, Italy, Germany, France, Canada and Austria "thousands of Lightning Deals", and "six popular Deals of the Day". Deals will begin at midnight, with new ones offered "as often as every 10 minutes."
Amazon is offering UK customers discounted membership of Amazon Prime for £59 for the first year if they join ahead of Wednesday 8th July.
Christopher North, m.d. of Amazon UK, said the UK was offering "more than double the number of deals that we offered last Black Friday".