Amazon launches Appstore in Europe

Amazon launches Appstore in Europe

Amazon has today (30th August) launched its Appstore in Europe, including in the UK, Germany, Spain, Italy and France.

Customers in the UK will be able to access the store via Amazon Appstore for Android, which the retailer says will feature apps like “Jamie Oliver’s 20 Minute Meals” and “Skyscanner. It will give customers a paid app or game for free every day.

The service is already running in the US.

Jim Adkins, vice-president of Amazon Appstore, said: “Customers in the US have purchased millions of apps, games, in-app items and subscriptions since the store launched last year, and we’ve received great feedback about discovery features like Free App of the Day.

"Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that know-how to the Amazon Appstore. We’re delighted to extend that experience to our European customers.” 

The Appstore includes Amazon features such as personalised recommendations, customer reviews and one-click payments.