Amazon launches Amazon Video Direct

Amazon launches Amazon Video Direct

Amazon has launched a new self-service video uploading platform called Amazon Video Direct.

Like the Kindle Direct Publishing program, Amazon Video Direct gives content creators a platform to reach customers. For each title, content creators can choose to earn royalties based on hours streamed by Prime members, a revenue share for rentals, purchases, monthly subscriptions, or ad impressions – or any combination of these options.

Users will be able to make their titles available in countries where Amazon Video is available included US, Germany, Austria, UK and Japan – on supported devices – Fire TV, phones, tablets, games consoles, Smart TVs and from the Web.

In a statement, Jim Freeman, v.p. of Amazon Video, said: “It’s an amazing time to be a content creator. There are more options for distribution than ever before and with Amazon Video Direct, for the first time there’s a self-service option for video providers to get their content creators to find an audience, and for that audience to find great content.”

Amazon Video Direct will be available through the standard Amazon Video app on mobile devices and set-top boxes, and on Amazon’s desktop website.