Amazon has launched a new budget tablet for under £50.
The device will be priced at £49.99 and will include a 7 inch IPS display, “all-day” battery life and the new Amazon content ecosystem – Amazon Underground. Through Amazon Underground, customers can shop for items including books and movies from their device and have access to thousands of free apps.
The new tablet will also feature a quad-core processor, front and rear facing cameras and up to 128GB of expandable storage.
Amazon founder and c.e.o., Jeff Bezos, said: “Today, we’re taking another step in our mission to deliver premium products at non-premium prices. Fire sets a new bar for what customers should expect from a low cost tablet.”
Earlier this month, the Wall Street Journal reported that Amazon was preparing to release this cheaper model of tablet following the company's struggles to sell more expensive devices.
Amazon is also lowering the price of its Fire HD Kids Edition which will now be priced at £99.99. Marketed for children, the Fire HD Kids Edition includes a Fire tablet with a “kid-friendly” web-browser, an updated "kid-proof" case, one year of Fire for Kids Unlimited, and a two year guarantee. Fire for Kids Unlimited offers “thousands” of books, videos, educational apps, and games that have been curated for age-appropriateness.
Peter Larsen, vice president of Amazon Devices, said: “Earlier this year, we brought the first tablet built from the ground up for kids and their parents to the UK – and customers loved it. With the new Fire Kids Edition we’ve added more great content and features for parents and kids while lowering the price.”