Amazon kicks off 'January sales'

Amazon kicks off 'January sales' has announced its New Year discounting already, launching what it calls "January Deals" today (12th December). The promotion is usually run in December, but this is its earliest launch date yet.

The internet retailer is advertising "Christmas Shopping at January Prices" offering half price or more off hardback titles such as Puffin's Diary of a Wimpy Kid by Jeff Kinney, selling for £5.99 (r.r.p. £12.99), and Guinness World Records, for £9.99 (r.r.p £20) under its "Under £25" category. In Amazon's "Under £10" category, it is selling books for up to 65% off, such as the hardback of Orion's The House of Silk by Anthony Horowitz at £8.36, (r.r.p £18.99) and the hardback of Faber's Death Comes to Pemberley by P D James at £8.55 (r.r.p. £18.99).

Meanwhile the company's 12 Days of Christmas sales promotion is being extended for a further week. The festive sale was meant to end yesterday (11th December), but is now running to 19th December. Yesterday, revealed it took orders for more than three million items on 5th December—the day it branded as its own Cyber Monday. This is an increase on last year, when the company took orders for more than 2.3 million items. Amazon also branded last week as its "busiest ever", with its £89 Kindle being its most popular sale item.

Managing director at Amazon UK Chris North said: "History tells us that the busiest online shopping day is the first Monday in December and this year has followed that trend. Although Monday remains the busiest day of the week, we are seeing the other days closing the gap. This is as a result of greater access to the internet via home broadband and mobile devices meaning that people can shop whenever and wherever they want."