Amazon invests in social networking site Shelfari

Amazon invests in social networking site Shelfari

<p>Amazon.com has gotten on board with Shelfari, a social networking website focused on books. Shelfari, the Seattle-based company that launched in October, announced on Wednesday that is has closed its Series A round of funding, led by Amazon. Proceeds from the funding will help with general administrative costs, sales and marketing initiatives and site development.</p><p>&quot;Amazon.com has long recognized that giving users the necessary tools to express themselves is the most powerful way to feed and nourish an online community,&quot; said Greg Greeley, v.p. of books for Amazon.com. &qu...

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