Amazon.co.uk is expanding its Prime same day delivery service across the Midlands, Bristol, Edinburgh, Glasgow and Milton Keynes.
The service is now available to residents in Birmingham, Bristol, Dudley, Edinburgh, Glasgow, Milton Keynes, Northampton, Walsall and Wolverhampton, with further plans to expand the service to other areas of the UK in 2016.
The news follows rapid expansion of the Prime same day service earlier this month, when it launched in Greater London and parts of Hertfordshire and Berkshire.
Last month Amazon also expanded its Prime Now service across South West London, offering one-hour delivery for £6.99 or free delivery within a choice of two-hour delivery windows between 8am and midnight the same day, and rolled out for the first time its same-day collection service across the UK.
Prime members placing orders using Prime Same Day by noon on any day of the week will receive their delivery between 6pm and 10pm that evening, without any additional charge over and above the £79 subscription fee Prime members already pay.
There is no minimum order spend to qualify for the same-day service, although it seems not all items are eligible, identified on the Amazon.co.uk website with the “Prime Same Day” logo. The diverse range of one million eligible items stretches across “TVs to toasters, DVDs to books, and coffee makers to children’s toys”.
Christopher North, managing director of Amazon.co.uk, said: “Prime members are telling us that they love the convenience of free same-day delivery so we are quickly introducing it to many new areas of the UK. And we continue to invest in our delivery network to expand our fast delivery options to even more Prime members.
“Prime Same Day adds to the range of benefits available to Prime members, like unlimited streaming of movies and music, unlimited photo storage and more.”