Amazon UK has extended Prime Now, which allows customers to receive goods within one hour of purchasing, to Birmingham and the surrounding areas.
From today (6th August), shoppers in Birmingham, and towns such as Lichfield, Cannock and Tamworth, can benefit from the super-fast delivery times if they are members of Amazon Prime, a £79-per-year service that offers members benefits such as money-off deals and unlimited streaming of TV shows.
Prime Now was launched in London in June, with the promise that it would be be extended to other cities in the UK later this year.
“Customers in London already benefit from ultra-fast delivery with Prime Now and we are delighted to bring this innovative service to Birmingham and selected postcodes in surrounding areas only five weeks after our London launch,” said Christopher North, m.d. of Amazon UK. “Since launching Prime Now, we’ve seen high demand on everything from essentials like bottled water, coffee and nappies to must-have products like the latest video games and devices – all available for delivery in less than 60 minutes. We are excited to continue delivering to customers in record-breaking time.”
To benefit from Prime Now, Prime members must download the mobile app and pay £6.99 to receive their orders in less than an hour. They can also choose a free two-hour delivery slot, which is available from 8am until midnight, seven days a week.
Amazon said the super-fast delivery times are possible thanks to its “growing network of fulfilment centres”. The deliveries in Birmingham and the surrounding towns will be made from the Erdington area of the city.
In January, Amazon said an increase in Prime membership subscriptions helped it return to profit in the fourth quarter. Profits were up from losses of $437m (£290m) in the third quarter of last year. http://www.thebookseller.com/news/prime-fuels-amazon-fourth-quarter-profit.
The company then broke global sales records in July, when it launched a “Prime Day”, offering Prime members heavy discounts. That day it received 398 orders per second across Prime-eligible countries and sales were 18% higher than Black Friday 2014.