Amazon has expanded its one-hour delivery service, Prime Now, to London postcodes by a factor of five.
The expansion, predominantly across South-West London, follows the opening of a new Amazon delivery hub in Wimbledon. One-hour delivery is now available to Prime customers in Merton, Wandsworth and Sutton, while postcode eligibility for delivery within a two-hour window - which has reportedly trebled since the service begun in June 2015 - extends to Kingston, Sunbury and Croydon.
Hours for the service are 8am-midnight, seven days a week, priced at £6.99 for Prime Now customers, and the two-hour service free when choosing from a selection of time slots.
Amazon's UK m.s Christopher North said that the service had seen "high demand" for orders such as bottled water, coffee and nappies.
Birmingham has had access to the one-hour Prime Now service since August. Amazon has said it will roll out the Prime Now service to other UK cities before the end of the year.
“Millions more Londoners can now enjoy ultra-fast delivery,” said Christopher North, managing director of Amazon.co.uk. “The service is proving very popular in the capital and we've seen high demand on everything from essentials like bottled water, coffee and nappies to the latest must-have popular items like games consoles, toys and sports equipment – all of which are available for delivery in less than 60 minutes.”
The fastest London Amazon Prime Now delivery to date took a total of 12 minutes, delivering a Netgear Wi-Fi Range Extender from Amazon's Bow delivery station to a postcode in Canary Wharf.
Postcode eligibility for the service can be checked at www.amazon.co.uk/primenow.