Amazon said sales during its first ever Prime Day broke global records, receiving 398 orders per second across Prime-eligible countries.
Sales on 15th July or Prime Day – when the retailer offered heavy discounts to encourage shoppers to sign up to Amazon Prime membership – were 18% higher than Black Friday 2014, there retailer said. Worldwide order growth increased 266% compared to the same day in 2014.
“The response to Prime Day has surpassed all our expectations,” said Christopher North, m.d. of Amazon UK. “Prime Day was our biggest deal of deals ever. We can’t wait to do it again next year.”
Devices (including the Amazon Fire TV Stick, the Kindle and the Lenovo Flex Notebook) dominated the list of top 10 bestsellers in the UK, which also included Lucy Bee coconut oil and the DVD of "The Second Best Exotic Marigold Hotel". Other bestsellers were Bjorn Borg striped boxer shorts, Sarah Jessica Parker Lovely perfume, and ghd-branded hair straighteners.
Amazon said it sold enough pressures washers in the UK to fill three bathtubs a second and enough extension leads to go all around Hyde Park. It also sold 1.2 tonnes (the weight of a car) of gummy bears.
Amazon created Prime Day to mark its 20th anniversary, offering discounts to customers who are signed up to its £79-a-year Prime membership and in a bid to encourage other customers to sign up to Prime.
However, some customers expressed disappointment with the quality of the deals on offer using the Twitter hashtag #PrimeDayFail.