Amazon.co.uk's 12 Days of Christmas sale has begun, with 138 titles currently in the promotion and a discount of up to 65% being offered on each title, as well as a deep discount selection with discounts of over 65%.
HarperCollins currently has the lion's share of books in the deep discount portion of the promotion, which began on Monday (28th November), publishing ten of the 17 titles, with Faber publishing two and Century, Aurum, Frances Lincoln, Abrams and Walker.
The titles in the deep discount promotion are Gangsta Granny by David Walliams and Ruby Redfort-Look into My Eyes by Lauren Child (both HCCB); The World of Downton Abbey by Jessica Fellowes and Entertaining at Home by Rachel Allen (both Collins); Gold Rush by Michael Johnson (HarperSport); plus HarperCollins titles Home Cooking Made Easy by Lorraine Pascale; Dare to Dream: Life as One Direction; The Time of My Life by Cecelia Ahern; Work! Consume! Die! by Frankie Boyle; and Ching's Fast Food by Ching-He Huang.
May I Have Your Attention Please? by James Corden (Century); George Harrison: Living in the Material World by Olivia Harrison (Abrams); Death of a Polaroid by Nicky Wire and Ian Fleming's Commandos by Nicholas Rankin (both Faber); Star Trek Vault by Scott Tipton (Aurum); Complete Lakeland Fells Revised Editions Boxed Set by Alfred Wainwright and Chris Jesty (Frances Lincoln); and Where's Wally by Martin Handford (Walker) complete the list.
Discounts include Entertaining at Home, with an r.r.p. of £25 being sold for £8, and the Lakeland Fells boxed set, with an r.r.p. of £109.99 being sold for £35.20. Boyle's title is being offered for £7, off an r.r.p. of £20, and Death of A Polaroid is being offered for £10.50 from the r.r.p. of £30.
Other categories within the 12 Days of Christmas sale include 12 Days of Children's Books, 12 Days of Biographies and 12 Days of Food and Drink, with titles including Death Comes to Pemberley by P D James (Faber) and Alan Sugar's The Way I See It (Pan Macmillan).
This story has been updated after Amazon responded to queries by The Bookseller.