The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair.
Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi founder and director Orna Ross (pictured) said the organisation saw getting books into bookstores as “the next step for indie authors”.
The campaign follows ALLi’s Open Up to Indies campaign, which aimed to encourage literary and book trade organisations to work more closely with self-published writers.
The Indie Author Fringe Festival is being held as part of IndieReCon, a three-day (15th–17th April) online conference for authors. The Foyles event will look to provide independent authors with a deeper understanding of self-publishing, and to connect authors and readers.
Ross said the advice authors are given at the London Book Fair was “great if you’re just starting out”, but that there were now more authors who needed an “in-depth education programme”. ALLi will offer authors one-to-one advice sessions at the event, which will be followed by the Indie Author Fair—organised by writers’ collective Triskele Books and sponsored by Scottish creative industries festival XPO North—which will feature more than 50 self-published writers. This is the second Indie Author Fair; the first was held as part of Chorleywood Literary Festival in 2014.
Ross said that “bringing writers and readers closer together is a core part of ALLi’s mission”, and that the fair would help in “fostering new author/reader bonds”.
“We are excited [the whole day] is in Foyles because we are about bringing the author to the reader,” she added.