Sir Alex Ferguson will be taking part in a four-date theatre tour to launch his new book Leading (Hodder & Stoughton).
Leading, co-written with investor and author Sir Michael Moritz, will investigate Ferguson’s years of management in Scotland and at Manchester United to “reveal the key tools he used to deliver sustained success on and off the field”.
Ferguson will be interviewer on stage at events in London, Manchester, Glasgow and Aberdeen to promote the book.
Tickets to all events are £35 and include a commemorative limited first edition hardback of the book.
The first event will be on 21st September at London’s Royal Festival Hall, in association with LinkedIn, where Ferguson will be in conversation with Moritz. The event will be chaired by Lionel Barber, editor of the Financial Times.
On 25th September Ferguson will be at The Bridgewater Hall in Manchester, talking to Dan Walker. The event will be in association with the Guardian.
At Glasgow’s Royal Concert Hall on 28th September and Aberdeen’s Music Hall on 1st October Ferguson will be speaking to Nicky Campbell. Both events are in association with The Herald.
Tickets go on general sale on 28th July at 10am.
Leading will be published on 22th September 2015.