Alesha Bonser is joining Bloomsbury from Penguin Random House Children's in the newly created role of head of children’s marketing.
Bonser will start at Bloomsbury on 31st August and report to Nicola Hill, group director of consumer marketing and publicity. This role brings together the children’s trade, education and brand teams under Bonser's management.
She joins from PRH where she has delivered global campaigns for authors including Michelle Obama, Rick Riordan and John Green, also building the And Other Lies brand with Feminists Don’t Wear Pink and It’s Not OK to Feel Blue. In her time at PRH she has launched industry-first partnerships with brands including Google, New Look and Bumble. She has eight years of experience in children’s publishing including roles at Usborne and Oxford University Press.
Bonser said: "As a long-time fan of Bloomsbury’s exceptional list it was impossible to resist the opportunity to join at this exciting time of growth. I’m thrilled to be working with Beatrice Cross [head of children’s publicity] and co-leading such a creative and innovative marketing and publicity team. I look forward to reaching new audiences with more unmissable campaigns for these incredible authors, illustrators and brands."
Hill added: "I’m so delighted that Alesha is joining Bloomsbury to head our children’s marketing team as the ambition and investment in our lists continues to grow. She will join Beatrice, head of children’s publicity, in leading our children’s marketing and publicity group. We could not be more pleased to welcome her here to work closely with our award-winning children’s marketers and to work with our amazing authors and illustrators across our trade and children’s education lists."