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Former Labour spin doctor Alastair Campbell is to write a book about success, with a foreward by Sir Alex Ferguson.
Susan Sandon, m.d. of Cornerstone, acquired UK and Commonwealth rights to Winning from Ed Victor.
Campbell will draw “on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires…to get to the heart of success”.
He will examine how winners tick, build great teams and deal with unexpected setbacks and new challenges, as well as looking at what the worlds of politics, business and sport can learn from each other.
Winning will be published under the Hutchinson imprint, and will be edited by Nigel Wilcockson, who said: “It’s hard to imagine anyone more suited than Alastair Campbell to getting to the bottom of how success works and what makes winning teams tick.”
Campbell said: “I have been really fortunate with some of the people in sport, business and politics who have agreed to be interviewed and I hope I can do them and the subject justice.
“Not everyone can be a President or Prime Minister, an Olympic gold medallist, World Cup winner, Tour de France winner, or the head of some of the best companies in the world.
“But all of us can learn something from them, both from what they do well and what they do less well. I am well into the research, and really enjoying it. I hope people enjoy reading the book as much as I am enjoying writing it.”
Campbell’s non-fiction books include his diaries, covering his time working for Tony Blair, and The Happy Depressive: In Pursuit of Personal and Political Happiness; and his novels include All in the Mind and My Name Is…, all with Arrow.
Winning will be published in hardback and as an e-book in March 2015.