Adult Fiction flies post-lockdown

Adult Fiction flies post-lockdown

Since lockdown ended and bookshops reopened across the country in June and July, the print market has shown a stunning performance, and Adult Fiction—which had dropped 5.4% in volume and 1% in value in 2019, against an Eleanor Oliphant-ine 2018—has shown a significant rise.

The category is currently 7.9% up in volume and 6.8% up in value year on year in the period from 15th June to the week ending 17th October. While much of lockdown Britain rediscovered its love for reading in quarantine—Nielsen research estimates 40% of respondents to one of its surveys read more over the lockdown period...

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