The Book Marketing Society has announced the winners of the best marketing campaigns of January to March 2017, honouring work for Sarah Pinborough’s Behind Her Eyes and Chimamanda Nogozi Adichie’s Dear Ijeawele, among others, while Adrian Mole's 50th anniversary was highly commended.
They will join previous winners of the May to August and September to December periods to form the shortlists of the 2016/17 BMS Annual Marketing Campaign Awards, to be announced at the Bookseller’s Marketing & Publicity Conference on 13th June.
In the Adult Fiction category, Hannah Gamon and Cait Davis of HarperCollins’ campaign for Sarah Pinborough’s Behind Her Eyes was named the winner, for “turning a challenging ending into an asset” with the hashtag #WTFthatending. Highly commended were both Sarah Aratoon and Emma Bravo’s “well-targeted” campaign for Joanna Trollope’s City of Friends and Naomi Berwin’s “stunning” campaign for debut Stephanie Garber’s Caraval (Hodder).
In the Guerrilla category, featuring campaigns costing less than £2,500, Tara Al Azzawi of Fourth Estate’s campaign for Chimamanda Nogozi Adichie’s Dear Ijeawele was the winner, for a “fantastically successful social campaign”. Aimee Oliver’s campaign for The FODMAP Friendly Kitchen (Yellow Kite) was highly commended.
Viviane Basset and Rob Chilvers of Headline won the Adult Non-Fiction category for their campaign for Miguel Barclay’s One Pound Meals. Elke Desanghere, Julia Murday and Josie Murdoch’s campaign for Ruby Wax’s A Mindfulness Guide for the Frazzled (Penguin Life) was highly commended.
The Children’s category was won by Natasha Collie and Rachel Khoo’s “stylish and intriguing” campaign for Emily Barr’s The One Memory of Flora Banks. Highly commended was Roisin O’Shea’s campaign for Lisa Thompson’s The Goldfish Boy.
Beth Cockeram of Michael Joseph was highly commended for her Adrian Mole mulit-title campaign, which celebrated the literary hero’s 50th birthday.
The new winners join the shortlists of the Annual Awards, which are as follows:
Katie Hall of Faber’s campaign for Max Porter’s Grief is a Thing with Feathers and Hodder’s Vickie Boff and Fleur Clarke’s campaign for Jodi Picoult’s Small Great Things are nominated for the Adult Fiction category, joined by Pinborough’s Behind Her Eyes.
For Adult Non-Fiction, Caroline Butler of Ebury’s campaign for Chris Packham’s Fingers in the Sparkle Jar, Paul Martinovic of Penguin’s campaign for John le Carre’s The Pigeon Tunnel are shortlisted alongside One Pound Meals.
The Children’s Annual Award shortlist features Naomi Berwin of Hodder’s campaign for Oli White’s Generation Next and Anna Bowen of Trapeze’s campaign for Trayaurus and the Enchanted Crystal by DanTDM alongside The One Memory of Flora Banks.
The Guerrilla categories nominees are Lindsay Terrell of Faber’s campaign for Tim Burgess’ Tim Book Two and Aimee Kitson of Constable and Little, Brown’s campaign for Ian Wright’s A Life in Football, as well as Dear Ijeawele.
And the Multi-Title category shortlist is Claudie Toia of Penguin’s Richard Dawkins Anniversary Campaign, Alice Morley and Fleur Clarke of Hodder’s King for a Day campaign for Stephen King’s backlist, and Bethan Ferguson and Jeska Lyons of Quercus’ Enid Blyton for Grown-Ups campaign.