Academic booksellers frozen out by D2C

Academic booksellers frozen out by D2C

Academic publishers will put bookshops out of business if they continue to target universities and students with “aggressive” direct sales marketing, the chairman of the Booksellers Association’s Academic Committee has warned. 

In this week’s issue of The Bookseller (see comment here), Dan Johns argues that direct selling by publishers increased last year and could threaten the future of academic bookshops if it continues.  He noted “aggressive and persistent marketing which sometimes seems to be purposefully trying to put academic bookshops out of business”. 

Jacqui Gadd, of independent ...

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