70% discount on Blair memoir e-book

70% discount on Blair memoir e-book

<p>The rock-bottom pricing of the e-book of Tony Blair&#39;s memoir, which is being sold for under &pound;7 by Amazon, has thrown the issue of the bargain-basement digital pricing of bestsellers into stark relief.<br /> <br />Amazon&#39;s Kindle edition of <em>A Journey</em> is being sold at a 72% discount of the &pound;25 r.r.p. for just &pound;6.99. At Waterstones.com the e-book is currently priced at &pound;14.99.<br /> <br />Most major retailers, including Waterstone&#39;s, Amazon, Tesco, W H Smith and Play.com, were selling the hardback of <em>A Journey</em> at half price on publication, discounted from &pound;25 to &pound;12.50 or &pound;12.49. Asda priced the book at &pound;14, the Book Depository at &pound;17.29 and Foyle&#39;s sold it undiscounted.<br /> <br />A publisher, who spoke anonymously, described the Kindle pricing as &quot;a loss leader&quot; but added: &quot;Lucky Random House, which is presumably still getting 50% of &pound;25. Most political biographies are bought to be given away or to leave around the house anyway. From an e-book pricing point of view &pound;6.99 doesn&#39;t look ridiculous because most e-books sold are old books [and so more<br />cheaply priced].&quot;</p><p>Having dominated the newspapers this week, coverage on Blair&#39;s title dropped to about 12 full pages this morning.&nbsp;</p>