A special paperback anniversary limited edition of David Walliams and Tony Ross's Gangsta Granny will be published by HarperCollins Children's Books this autumn, to mark a decade since its first release.
Released on 2nd September, it will be packed with extra features including a foreword from Walliams himself, fun activities, and 10 new extra illustrations from Ross.
There will also be an extensive PR and marketing campaign including a nationwide schools initiative to harness the power of the playground, media outreach, partnerships, and experiential marketing. All activity will be amplified with the World of Walliams licensing partners across retail, arts, and entertainment brands.
Gangsta Granny, first published on 27th October 2011, is Walliams' bestselling work, shifting 1.8 million copies across all editions for £9.4m via Nielsen BookScan's UK TCM. Ever since he has rarely been out of the top of the book charts, and has sold 20.6 million books for £121m altogether. His latest novel Megamonster, published in June, is number one in the bookcharts for the fifth week.
The publisher said: "Gangsta Granny showcased Walliams’ trademark blend of humour and heart, alongside a timely reminder that grandparents have endless exciting stories to tell—and sometimes surprising pasts just waiting to be discovered! This gem of a novel has been enjoyed by old and young for over a decade and has inspired multiple adaptions across film, theatre, licensed products and most recently a theme park ride at Alton Towers resort, which launched in May this year."
Ann-Janine Murtagh, HCCB executive publisher, said, “We are delighted to be celebrating ten years of David Walliams’ Gangsta Granny with a special edition of the book. On publication it marked David’s first ever number one and went on to become one of his most beloved stories with readers across the globe. This beautifully written story celebrates the relationship between a boy and his grandmother, and has been read, loved and shared by young and old. The anniversary celebrations will ensure this much-loved book continues to be enjoyed by readers of all ages for decades more to come.”