2019 PROGRAMME

9.00 - 9.25

REGISTRATION AND COFFEE

 

9.25-9.30

WELCOMES FROM MIRIAM ROBINSON & NIGEL ROBY

 

SESSION 1: BE THE CHANGE

9.30 - 9.50

KEYNOTE:

Inspiring Change with your Campaigns

Kajal Odedra, Director of Change.org

 

9.50 - 10.10

KEYNOTE:

People-first Creativity in a Data-first World

Alex Clough, Creative Strategy Director, Splendid Communications

 

10.10 - 10.25

CASE STUDY:

BEYOND THE BOOK: FEMINISTS DON’T WEAR PINK

Harriet Venn, Senior Publicity Manager, PRH Children’s

Alesha Bonser, Marketing Manager, PRH Children’s

Maura Wilding, Communications Director, Orion

 

10.25 - 10.40

Expanding Audiences IRL

Rosie Beaumont-Thomas, Events Manager, Waterstones Gower St

 

 

 

10.40 - 11.10

BREAK

 

SESSION 2: SURFING THE CHANGE

11.10 - 11:45

Audio: A Love Story

Chair: Ruth Barnes, Director, Chalk and Blade Audio

Clarissa Pabi, UK Content Manager, Acast

Alice Lloyd, Commissioning Editor for Audio and Podcasts, Trapeze

 

 

11.45 - 12.00

Amazon Marketing Decoded

Ross Caveille, co-founder Acorn-i

12.00 - 12.20

Brush Up Your Pitch: Rethinking our approach for press and partnerships

James Spackman, Publisher, agent, consultant & founder of the Spare Room Project

Sandeep Parmar, Professor of English and cofounder, Ledbury Emerging Poetry Critics

 

 

12:20-1

THE FLIP PRESENTS:
BURNOUT: How to Avoid It, How to Handle It

Chair: Anita Sethi, Journalist

Polly Osborn, Director of Marketing & Publicity, Simon & Schuster

Rose Poole, Senior Campaigns Manager, Penguin

Zoe Puckering, Mental Health First Aid

 

 

1-2

LUNCH

 

SESSION 3: CHANGING THE LANDSCAPE

2 - 2.15

Telling Design Stories: How to Amplify and Remix Jacket Design to Reach More Readers

Suzanne Dean, Creative Director, Vintage

Chloe Healy, Marketing Director, Vintage

 

 

2.15 - 2.45

The Reinvention Sessions: A mini-masterclass in changing course

Steve Cavanagh’s 13: Tom Noble, Head of Marketing and Poppy Stimpson, Senior Publicity Manager, Orion

Lucy Foley’s The Hunting Party: Abbie Salter, Marketing Manager + Emilie Chambeyron, Press Officer, HarperCollins

#IAMINTROVERT: Juta Pīrāga, Deputy Executive Manager, Latvian Literature

2.45 - 3

CASE STUDY:

Pre-Orders to Peak Sales with The Doll Factory

Katie Bowden, Senior Marketing Manager, Picador

 

3 - 3.45

Spheres of Influence: Navigating the Rising Tide of Influencers, Communities and Events

Chair: Sanne Vliegenthart

Niriksha Baradia, Marketing Executive, Faber & Faber

Naomi Bacon, codirector, Tandem Collective

Tory Lyne-Pirkis, Director, Midas PR

Julie Danskin, Manager of Golden Hare Books

 

3.45 - 4.15

BREAK

 

SESSION 4: CHANGING THE CHANNEL

4.15 - 4.45

From Gen Zed to the Baby Boom: Reading Habits across the Generations

James Erskine, Managing Director, The Big Shot

Cari Rosen, editor, Gransnet + Joanna Rose, Marketing Director, HQ

 

4.45 - 4.55

eBook Enthusiasm: What makes a digital bestseller

Wade Lucas, International Account Manager, BookBub

4.55 - 5.10

CASE STUDY:

Creating an Indie Retail Sensation with Convenience Store Woman

Simon Heafield, Marketing Manager, Granta

Pru Rowlandson, Publicity Director, Granta

 

5.10 - 5.25

CLOSING KEYNOTE

How to Fail

Elizabeth Day, Author & Podcast Host

 

5.25 - 5.30

CLOSING REMARKS

 

 

5.30 - 6.30

DRINKS

 

 

 

For event queries please contact events@thebookseller.com
If you'd like to discuss possible sponsorship opportunities please contact emma.lowe@thebookseller.com