2019 PROGRAMME
9.00 - 9.25
REGISTRATION AND COFFEE
9.25-9.30
WELCOMES FROM MIRIAM ROBINSON & NIGEL ROBY
SESSION 1: BE THE CHANGE
9.30 - 9.50
KEYNOTE:
Inspiring Change with your Campaigns
Kajal Odedra, Director of Change.org
9.50 - 10.10
KEYNOTE:
People-first Creativity in a Data-first World
Alex Clough, Creative Strategy Director, Splendid Communications
10.10 - 10.25
CASE STUDY:
BEYOND THE BOOK: FEMINISTS DON’T WEAR PINK
Harriet Venn, Senior Publicity Manager, PRH Children’s
Alesha Bonser, Marketing Manager, PRH Children’s
Maura Wilding, Communications Director, Orion
10.25 - 10.40
Expanding Audiences IRL
Rosie Beaumont-Thomas, Events Manager, Waterstones Gower St
10.40 - 11.10
BREAK
SESSION 2: SURFING THE CHANGE
11.10 - 11:45
Audio: A Love Story
Chair: Ruth Barnes, Director, Chalk and Blade Audio
Clarissa Pabi, UK Content Manager, Acast
Alice Lloyd, Commissioning Editor for Audio and Podcasts, Trapeze
11.45 - 12.00
Amazon Marketing Decoded
Ross Caveille, co-founder Acorn-i
12.00 - 12.20
Brush Up Your Pitch: Rethinking our approach for press and partnerships
James Spackman, Publisher, agent, consultant & founder of the Spare Room Project
Sandeep Parmar, Professor of English and cofounder, Ledbury Emerging Poetry Critics
12:20-1
THE FLIP PRESENTS:
BURNOUT: How to Avoid It, How to Handle It
Chair: Anita Sethi, Journalist
Polly Osborn, Director of Marketing & Publicity, Simon & Schuster
Rose Poole, Senior Campaigns Manager, Penguin
Zoe Puckering, Mental Health First Aid
1-2
LUNCH
SESSION 3: CHANGING THE LANDSCAPE
2 - 2.15
Telling Design Stories: How to Amplify and Remix Jacket Design to Reach More Readers
Suzanne Dean, Creative Director, Vintage
Chloe Healy, Marketing Director, Vintage
2.15 - 2.45
The Reinvention Sessions: A mini-masterclass in changing course
Steve Cavanagh’s 13: Tom Noble, Head of Marketing and Poppy Stimpson, Senior Publicity Manager, Orion
Lucy Foley’s The Hunting Party: Abbie Salter, Marketing Manager + Emilie Chambeyron, Press Officer, HarperCollins
#IAMINTROVERT: Juta Pīrāga, Deputy Executive Manager, Latvian Literature
2.45 - 3
CASE STUDY:
Pre-Orders to Peak Sales with The Doll Factory
Katie Bowden, Senior Marketing Manager, Picador
3 - 3.45
Spheres of Influence: Navigating the Rising Tide of Influencers, Communities and Events
Chair: Sanne Vliegenthart
Niriksha Baradia, Marketing Executive, Faber & Faber
Naomi Bacon, codirector, Tandem Collective
Tory Lyne-Pirkis, Director, Midas PR
Julie Danskin, Manager of Golden Hare Books
3.45 - 4.15
BREAK
SESSION 4: CHANGING THE CHANNEL
4.15 - 4.45
From Gen Zed to the Baby Boom: Reading Habits across the Generations
James Erskine, Managing Director, The Big Shot
Cari Rosen, editor, Gransnet + Joanna Rose, Marketing Director, HQ
4.45 - 4.55
eBook Enthusiasm: What makes a digital bestseller
Wade Lucas, International Account Manager, BookBub
4.55 - 5.10
CASE STUDY:
Creating an Indie Retail Sensation with Convenience Store Woman
Simon Heafield, Marketing Manager, Granta
Pru Rowlandson, Publicity Director, Granta
5.10 - 5.25
CLOSING KEYNOTE
How to Fail
Elizabeth Day, Author & Podcast Host
5.25 - 5.30
CLOSING REMARKS
5.30 - 6.30
DRINKS
For event queries please contact events@thebookseller.com
If you'd like to discuss possible sponsorship opportunities please contact emma.lowe@thebookseller.com