2018 PROGRAMME

09:00 - 09:25

REGISTRATION & COFFEE

09:25 - 09:30

Welcome from Nigel Roby, Chief Executive, The Bookseller

SESSION ONE: PUNCHING ABOVE

09:30 - 09:50

KEYNOTE
HOW MONOCLE REACHES ITS TARGET AUDIENCES

Andrew Tuck, Editor, Monocle

09:50 - 10:10

KEYNOTE
5 MARKETING COMMANDMENTS THAT WILL MAKE YOUR BRAND A CONTENDER

Anna Chapman, Senior Strategist, Contagious

10:10 - 10:35

ATTENTION GRABBERS: REACHING AUDIENCES THROUGH PRODUCED CONTENT

Ryan Dilley, Managing Producer, Panoply
Leena Normington , Social Media Producer, Vintage
Videl Bar-Kar, New Business Director, UK & Ireland, Bookwire

 

10:35 - 11:00

PUBLISHING’S DAVID & GOLIATH MOMENTS

Hannah MacDonald, Founder and Publisher, September Publishing
Aimee Felone, Co-founder, Knights of
Nathan Connolly, Director, Dead Ink Books
Chair: Katy Guest, New Projects Editor, Unbound​

11:00 - 11:30

TEA / COFFEE BREAK

SESSION TWO: TAKEAWAY TOOLKIT

11:30 - 11:50

VANITY METRICS: WHAT THE NUMBERS REALLY TELL US

Lee Dibble, Marketing and Communities Director, Pan Macmillan
Andrew Bruce Smith, Director, Escherman

11:50 - 12.20

HOW WE DID IT: TIPS FROM THE BIGGEST BOOK CAMPAIGNS OF THE YEAR
 
GOODNIGHT STORIES FOR REBEL GIRLS: Case Study

Isabel Blake, Publicity Manager, Penguin Press
Ingrid Matts, Head of Marketing, Penguin Press

ELEANOR OLIPHANT IS COMPLETELY FINE: Case Study

Hannah O’Brien, Marketing Director, HarperFiction
Sarah Shea, Senior Marketing Manager, HarperFiction
Jaime Frost, Senior Publicity Manager, Harper Fiction

THE ATWOOD YEAR: The Handmaid’s Tale/ Hag Seed campaign and stunt

Rosanna Boscawen, Senior Campaigns Manager, Vintage
Helen Flood, Campaign Manager, Vintage

12:20 - 12:45

PRIZE-WINNING: WHATEVER THE OUTCOME
The transformational power of writer prizes and programmes and how to make the most of them

Dotti Irving, CEO, Colman Getty on Man Booker Prize
Ruth Harrison, Director of Spread the Word (Young People’s Laureate)
Valerie Brandes, Founder, Jacaranda Books

12:45 - 13:00

SLAY IN YOUR LANE

Yomi Adegoke and Elizabeth Uviebinené

13:00 - 14:00

LUNCH

SESSION THREE: THE OUTSIDER’S PERSPECTIVE

14:00 - 14:20

THE ART OF REINVENTION: LAUNCHING THE GUARDIAN’S REDESIGN

Richard Furness, Managing Director of Publishing and Consumer Revenues, Guardian News & Media
Mylene Sylvestre Welton, Publishing Director, Guardian News & Media Group

14:20 - 14:35

HITTING DIGITAL SALES & MARKETING GOALS BY SLASHING PRICES

Annie Stone, Account Manager, Bookbub

14:35 - 15:00

OFF THE BEATEN TRACK: NEXT GENERATION OUTDOOR AND EVENTS

Kirsty Jones, Senior Account Manager, Jack Arts
Jodie Mullish, Communications Director, Bluebird, Pan Macmillan
Will Smith, Senior Creative Manager, Vintage

15:00 - 15:30

CRISIS MANAGEMENT: WHEN THINGS GO PETE TONG

Craig Westwood, Director of Communications and Research at The Electoral Commission
Felice Howden, Head of Digital Marketing, Bonnier
Chair: Katherine Cowdrey, News Reporter, The Bookseller

15:30 - 16:00

TEA / COFFEE BREAK

 

SESSION FOUR: CHALLENGES

16:00 - 16:25

FACEBOOK: FRIEND AND FOE

Nick Marsh, Head of Product and Design, Wonderbly
Shib Hussain, Co-founder / CEO at unrd
Tram Anh-Doan, Head of Digital Marketing – Social Media, Bloomsbury

16:25 - 16:40

HOW TO BUILD A PUBLISHING BRAND

Joanna Rose, Marketing Director, Mills & Boon

16:40 - 16:55

BITE SIZE CONTENT: NON-FICTION IN A BLINK

Sarah Moriarty, Director of Brand Marketing, Blinkist

16:55 - 17:20

SKILLS AT THE HEART OF PUBLICITY

Sam Eades, Editorial Director, Trapeze Books
Georgina Moore, Communications Director, Headline and Tinder Press
Anwen Hooson, Founder, The Bird Literary Agency
Reetu Kabra, Director, RK PR

17:20 - 17:30

CLOSING REMARKS

17:30 - 18:30

NETWORKING DRINKS

For event queries please contact briony.morgan@thebookseller.com
If you'd like to discuss possible sponsorship opportunities please contact emma.lowe@thebookseller.com