2018 PROGRAMME
09:00 - 09:25
REGISTRATION & COFFEE
09:25 - 09:30
Welcome from Nigel Roby, Chief Executive, The Bookseller
SESSION ONE: PUNCHING ABOVE
09:30 - 09:50
KEYNOTE
HOW MONOCLE REACHES ITS TARGET AUDIENCES
Andrew Tuck, Editor, Monocle
09:50 - 10:10
KEYNOTE
5 MARKETING COMMANDMENTS THAT WILL MAKE YOUR BRAND A CONTENDER
Anna Chapman, Senior Strategist, Contagious
10:10 - 10:35
ATTENTION GRABBERS: REACHING AUDIENCES THROUGH PRODUCED CONTENT
Ryan Dilley, Managing Producer, Panoply
Leena Normington , Social Media Producer, Vintage
Videl Bar-Kar, New Business Director, UK & Ireland, Bookwire
10:35 - 11:00
PUBLISHING’S DAVID & GOLIATH MOMENTS
Hannah MacDonald, Founder and Publisher, September Publishing
Aimee Felone, Co-founder, Knights of
Nathan Connolly, Director, Dead Ink Books
Chair: Katy Guest, New Projects Editor, Unbound
11:00 - 11:30
TEA / COFFEE BREAK
SESSION TWO: TAKEAWAY TOOLKIT
11:30 - 11:50
VANITY METRICS: WHAT THE NUMBERS REALLY TELL US
Lee Dibble, Marketing and Communities Director, Pan Macmillan
Andrew Bruce Smith, Director, Escherman
11:50 - 12.20
HOW WE DID IT: TIPS FROM THE BIGGEST BOOK CAMPAIGNS OF THE YEAR
GOODNIGHT STORIES FOR REBEL GIRLS: Case Study
Isabel Blake, Publicity Manager, Penguin Press
Ingrid Matts, Head of Marketing, Penguin Press
ELEANOR OLIPHANT IS COMPLETELY FINE: Case Study
Hannah O’Brien, Marketing Director, HarperFiction
Sarah Shea, Senior Marketing Manager, HarperFiction
Jaime Frost, Senior Publicity Manager, Harper Fiction
THE ATWOOD YEAR: The Handmaid’s Tale/ Hag Seed campaign and stunt
Rosanna Boscawen, Senior Campaigns Manager, Vintage
Helen Flood, Campaign Manager, Vintage
12:20 - 12:45
PRIZE-WINNING: WHATEVER THE OUTCOME
The transformational power of writer prizes and programmes and how to make the most of them
Dotti Irving, CEO, Colman Getty on Man Booker Prize
Ruth Harrison, Director of Spread the Word (Young People’s Laureate)
Valerie Brandes, Founder, Jacaranda Books
12:45 - 13:00
SLAY IN YOUR LANE
Yomi Adegoke and Elizabeth Uviebinené
13:00 - 14:00
LUNCH
SESSION THREE: THE OUTSIDER’S PERSPECTIVE
14:00 - 14:20
THE ART OF REINVENTION: LAUNCHING THE GUARDIAN’S REDESIGN
Richard Furness, Managing Director of Publishing and Consumer Revenues, Guardian News & Media
Mylene Sylvestre Welton, Publishing Director, Guardian News & Media Group
14:20 - 14:35
HITTING DIGITAL SALES & MARKETING GOALS BY SLASHING PRICES
Annie Stone, Account Manager, Bookbub
14:35 - 15:00
OFF THE BEATEN TRACK: NEXT GENERATION OUTDOOR AND EVENTS
Kirsty Jones, Senior Account Manager, Jack Arts
Jodie Mullish, Communications Director, Bluebird, Pan Macmillan
Will Smith, Senior Creative Manager, Vintage
15:00 - 15:30
CRISIS MANAGEMENT: WHEN THINGS GO PETE TONG
Craig Westwood, Director of Communications and Research at The Electoral Commission
Felice Howden, Head of Digital Marketing, Bonnier
Chair: Katherine Cowdrey, News Reporter, The Bookseller
15:30 - 16:00
TEA / COFFEE BREAK
SESSION FOUR: CHALLENGES
16:00 - 16:25
FACEBOOK: FRIEND AND FOE
Nick Marsh, Head of Product and Design, Wonderbly
Shib Hussain, Co-founder / CEO at unrd
Tram Anh-Doan, Head of Digital Marketing – Social Media, Bloomsbury
16:25 - 16:40
HOW TO BUILD A PUBLISHING BRAND
Joanna Rose, Marketing Director, Mills & Boon
16:40 - 16:55
BITE SIZE CONTENT: NON-FICTION IN A BLINK
Sarah Moriarty, Director of Brand Marketing, Blinkist
16:55 - 17:20
SKILLS AT THE HEART OF PUBLICITY
Sam Eades, Editorial Director, Trapeze Books
Georgina Moore, Communications Director, Headline and Tinder Press
Anwen Hooson, Founder, The Bird Literary Agency
Reetu Kabra, Director, RK PR
17:20 - 17:30
CLOSING REMARKS
17:30 - 18:30
NETWORKING DRINKS
For event queries please contact briony.morgan@thebookseller.com
If you'd like to discuss possible sponsorship opportunities please contact emma.lowe@thebookseller.com