Our Programme

A Week of M&P

Our first virtual M&P Conference is set to bring you four days of keynotes, case studies and Q&As on the theme of
'How We Work Now'.

It's a chance to regroup and think about what's to come, and it's a moment to celebrate all you have created over the past three months, which is nothing short of extraordinary.

Each day has its own theme but will follow the same time structure. In the morning, from 11am-12pm, we will bring you 4 short informative and inspiring presentations.Then, we all get together again at 4pm-5pm for a live session with the opportunity for a Q&A. 

*Remember, time is a fluid concept these days - if you can't make the scheduled time of any of these talks, they'll all be made available for you to watch afterwards at your own pace.

Monday 6th July - WORKING TOGETHER

Morning - 11:00-12:00

Keynote: COMING TOGETHER IN A WORLD THAT'S PULLING APART - Noreena Hertz, author & economist


THE UK & IRISH BOOK MARKETS 2020 - bestsellers, trends and consumer attitudes - Hazel Kenyon, book research director UK & Ireland, Nielsen


SMALL BUT MIGHTY: How to get the most from micro-influencers - Naomi Bacon, cofounder, Tandem Collective

In this session, you will learn:
⦿ How to cultivate relationships with micro-influencers
⦿ How to identify which micro-influencers are right for your title
⦿ What comprises a successful micro-influencer campaign 


RADICAL REACTIVITY: How the BA rolled out Independent Bookshop Week (and what bookshops need from you now) - Emma Bradshaw, head of campaigns, The Booksellers Association

In this session, you will learn:
⦿ How to maintain consistent, steady communication with multiple stakeholders when nothing is certain
⦿ How to achieve media cut-through in the midst of a crisis
⦿ How you can support and work with bookshops going forward 

Afternoon - 16:00-17:00


Celia Duncan, Women's editor, Daily Mail
Alison Finch, assistant producer, Radio4
Charlie Brinkhurst-Cuff, head of editorial, gal-dem
Francesca Brown, Freelance Books Editor, The Stylist Group
Chaired by Georgina Moore, director of books & publishing, Midas PR

In this session, you will learn:
⦿ What journalists are commissioning now
⦿ How to get journalist attention when competition is more fierce than ever
⦿ What to anticipate for autumn coverage 

Tuesday 7th July - WORKING NOW

Morning - 11:00-12:00

Keynote: HOW WE'RE CONSUMING MEDIA NOW - Sonoo Singh, associate editor, The Drum


MOVING MOUNTAINS: Lessons from this year's campaigns with a cause
Rosanna Boscawen, head of campaigns, Vintage

Millie Seaward, senior publicity manager, Sphere & Dialogue Books

In this session, you will learn:
⦿ How the right partnerships can extend your campaign's reach and effectiveness
⦿ How to enter the cultural conversation in a meaningful, authentic way
⦿ How to keep your campaign in sync with the author's core message 


Ellie Pilcher, marketing manager, Avon & HarperCollins
Melanie Price, digital marketing manager, One More Chapter, HarperCollins

In this session, you will learn:
⦿ How to pinpoint your priority titles
⦿ How to master your messaging
⦿ How to uncover your audience
⦿ How to boss that budget
⦿ How to harness that grassroots campaign 

Afternoon - 16:00-17:00


Sara Lloyd, digital & communications director, Pan Macmillan
Ruth Cairns, director, Featherstone Cairns
Katie Roden, freelance marketing strategist

Jazzmine Breary, sales, marketing & publicity manager, Jacaranda Books


The Mystery of Henri Who? The publishing collaboration with a twist
Poppy Stimpson, publicity director, Pushkin Press
Elise Jackson, digital marketing executive, Pushkin Press

All case studies will allow time for audience Q&A


In this session, you will learn:
⦿ How to be creative with press when you have limited author access
⦿ How to break through an unknown, translated author in the UK
⦿ How to reach past a traditional book-buying audience with integrity
⦿ How to stay sane when the weight of the world feels like it's on your shoulders 

Wednesday 8th July - WORKING FOCUSSED

Morning - 11:00-12:00

Keynote: The Black Girls Book Club Guide to Growing Up and Showing Out - Natalie A. Carter and Melissa Cummings-Quarry, authors and founders of Black Girls Book Club


CHANGING MINDS, CHANGING COPY: Crafting Copy in Uncertain Times - Colin Brush, senior creative copy and metadata manager, Michael Joseph

In this session, you will learn:
⦿ How to adjust your tone to meet the needs of the current moment
⦿ How to craft copy that is clear, useful and informative
⦿ How to cut through the noise with metadata
⦿ How writing long helps you write short 


CREATIVITY IN A CAVE - Amy Kean, brand & innovation director, &us

In this session, you will learn: 
⦿ How to make space for creative thinking
⦿ How to think outside the box, even in lockdown
⦿ How to ensure your creative message infuses everything you do 


BREAKING A DEBUT IN LOCKDOWN: What can be learned from Exciting Times - Francesca Pearce, senior publicity manager, Orion

In this session, you will learn:
⦿ How to pivot successfully in lockdown
⦿ How to position your book as THE book of the moment
⦿ How to secure a successful partnership 


FMCM Panel - Eyes on the prize: takeaways from book prize PR on working culture

In this session, you will learn:
⦿ How to approach large-scale projects and prize campaigns
⦿ How to adopt ‘big project’ mentality in your everyday work
⦿ How to cultivate a positive team environment working at distance


Afternoon - 16:00-17:00

FOR THE LOVE OF POD: How We Should Be Using Podcasts

Clarissa Pabi, UK content development manager, ACast
Renay Richardson, c.e.o, Broccoli Content
Flora Willis, marketing manager, Profile & Serpent's Tail
Chaired by Will Rycroft, audience development manager, Waterstones

In this session, you will learn:
⦿ What elements make a successful podcast
⦿ How publishers can best take advantage of podcasts
⦿ Where podcasting does and could sit in the marketing funnel 

Thursday 9th July - WORKING FORWARD

Morning - 11:00-12:00

Keynote: WHERE DO WE GO FROM HERE? What the autumn looks like, and how we can prepare - Jenny Fry, commercial director, Canongate


COOL IN A CRISIS: How to plan for and mitigate against crisis moments - Dan Baker, managing director, PLC Media

In this session, you will learn:
⦿ How to support your authors as they prepare for a challenging interview
⦿ How by encourage your authors to develop, and stick to, a media message
⦿ How, as a publisher, to manage media interviews in a crisis


LET ME ENTERTAIN YOU: Making content that communities crave - Raven Smith, author and columnist

In this session, you will learn:
⦿ How to make content that entertains (and therefore sells)
⦿ How pushing past your content comfort zone is the way to grow your following 



In this session, you will learn:
⦿ How the fashion, media and technology industries are thinking about the coming months
⦿ How by examining emergent cultural shifts you can refresh thinking about audiences
⦿ Where to find new spaces of opportunity  


(Almost) Closing Remarks + Video


Maximizing Your BookBub Reach

Wade Lucas, international account manager, BookBub

In this session, you will learn:
⦿ More about digital marketing and sales tactics 
⦿ The benefits of BookBub's Featured Deals and Display Ads tools
⦿ New strategies and best practices for engaging readers on the BookBub platform. 


Afternoon - 16:00-17:00


Madeline Toy, head of literature programming, The Bath Festival
Adrian Turpin, creative director, Wigtown Book Festival
Syima Aslam, founder, Bradford Lit Fest
Chaired by Hannah Trevarthen, events & partnerships manager, English PEN

In this session, you will learn:
⦿ How major festivals are thinking about monetisation and book sales
⦿ Concerns for local economies and possibilities for extending festival reach
⦿ The pros and cons of a two-tiered physical and digital festival structure 



(Almost) closing comments + video - 17:00