Marketing + Publicity Conference 2021 Programme

Audience

Session One

11.00am

Readers First: How prioritising the reader can change your campaigns (and your career)

Keynote
11:00am - 11:15am Track 1 Sarah Benton Deputy Managing Director, Orion

 

Looking Back, Looking Ahead: Consumer Trends in the UK and Irish Book Markets

11:15am - 11:35am Track 1 Hazel Kenyon Book Research Director UK & Ireland, Nielsen Book International

 

What you will learn...

  • How the UK book market fared in 2020
  • Who moved to digital and which consumers stayed with print
  • What UK consumers have been buying in 2021

Bookshop.org - what works, what sells and how to grow a platform from the ground up

11:35am - 11:45am Track 1 Kiri InglisMarketing & Editorial Manager, Bookshop.org

 

What you will learn...

  • Who is shopping on Bookshop.org and what they are buying
  • What kind of promotion works best on the site
  • How Bookshop.org grew its following so quickly in under a year

The Media Crystal Ball: a 6-month Forecast for the Print, Digital and Broadcast Landscape

11:45am - 12:00pm Track 1 Camilla LeaskBooks publicist, Willow Publicity on behalf of Roxhill Media

 

What you will learn...

  • Roxhill's predictions for on and offline media trends up through Christmas
  • Predictions for commissioning and production requirements in print, digital, radio and broadcast
  • Practicalities of pitching to press based on these trends in the coming months

11.30am

12.00pm

Session Two - Lunch & Learn

12.30pm

Ingram Panel: Amazon Search Engine Optimization - Getting the Right Books Found by the Right Consumers

Sponsor
12:30pm - 1:00pm Track 1 Peter McCarthyDirector of Digital Services, Ingram Content Group

1.00pm

Session Three - Case Studies: Debuts

2.00pm

Thursday Murder Club

Case Study
Track 1 Georgia Taylor Senior Marketing Campaigns Manager, Penguin Random House Olivia Mead Campaigns Manager, Penguin Random House

Detransition, Baby

Case Study
Track 1 Flora Willis Head of Marketing, Profile & Serpent's Tail Drew Jerrison Publicity Manager, Profile & Serpent's Tail

 

3.00pm

Session Four

4.00pm

What Does Hybrid Mean for Author Events?

Live Panel
4:00pm - 5:00pm Track 1 Madeline Toy Head of Literature Programming, Bath Festivals Serena Brett Producer Fane Productions Anna Frame Publicity Director, Canongate Ellen Wiles Lecturer in Creative Writing, University of Exeter Mairi OliverOwner, Lighthouse Books

 

What you will learn...

  • What events organisers have learned from a year of virtual
  • How events organisers are planning for a hybrid future
  • What to consider when planning a hybrid author tour

5.00pm

Content

Session One

11.00am

What Makes TikTok Tick? How to get the most from the platform

Keynote
11:00am - 11:15am Track 1 Hasmik Matinyan Content Strategist, TikTok

 

Pitch Perfect: Nail your proposition to cut through the noise

11:15am - 11:30am Track 1 Fleur Clarke Head of Brand Marketing, HarperCollins Ann BissellPublicity Director, HarperCollins

 

In this session, you will learn:

  • How to identify the story behind the story
  • The key ingredients for a killer proposition
  • How to hone your message so it can't be ignored

Hybrid Hi-jinx - Creating Enticing Events Live and Online

11:30am - 11:45am Track 1 Helen BagnallCurator, Salon London & Also Festival Diccon Towns Technical Director, Zarucchi

 

What you will learn...

  • How to create an event proposition which stands out from the crowd
  • How to create a community around your events
  • How, and when, to add virtual bells and whistles to your events

Creating More Inclusive Comms

11:45am - 12:00pm

Taking the Bias out of your Copy Track 2 Laura StandleyHead of Copy and Language Services, Droga5 New York

Diversifying your Consumer Profile Track 2 Rik UbhiEditorial Director, Bonnier Books

What you will learn...

  • How to expand your notion of the 'typical' reader
  • Who, as an industry, we are not reaching and how to find them
  • How to engage new readers with stories that resonate

12.00pm

Session Two - Lunch & Learn

12.30pm

Calibre Audio: Access Denied - How comms teams can improve publishing’s accessibility problem

Sponsor
12:30pm - 1:00pm Track 1 Cat MitchellLecturer in Writing and Publishing, University of Derby Anthony KempChief Executive, Calibre Audio Julia KingsfordLiterary agent and strategic consultant

 

1.00pm

Session Three - Case Studies: Nonfiction

2.00pm

Humankind

Case Study
Track 1 Genista Tate-AlexanderMarketing Manager, Trade Non-Fiction, Bloomsbury

The Muslim Problem

Case Study
Track 1 Aimee Oliver-Powell Marketing Manager, Atlantic Kirsty Doole Publicity Director, Atlantic

3.00pm

Session Four

4.00pm

It's Personal, It's Professional: What the return to 'normal' means for our mental heath

Live Panel
4:00pm - 5:00pm Track 1 Molly FlattComment Editor, The Bookseller Abbie SalterSenior Marketing Manager HarperFiction & Borough Press Sabah KhanHead of Publicity, Simon & Schuster Shahroo IzadiBehavioural Change Specialist & author

 

What you will learn...

  • What mental health challenges marketing & publicity teams are facing over a year since the onset of the pandemic
  • How the overlap of our personal, professional and political lives has affected our mental health and what this might mean for a return to the office
  • How we can take care of ourselves as we make these shifts

5.00pm

Community

Session One

11.00am

What White People Can Do Next

Keynote
11:00am - 11:15pm Track 1 Emma Dabiri Author, Academic & Broadcaster

 

From Community Love to Bestseller Status

11:15am - 11:30am Track 1 Sian Gardiner Senior Marketing Executive, Bluebird & One Boat Jess Duffy Senior Publicity Manager, Bluebird & One Boat

 

What you will learn...

  • How to sell books to authors with an established following
  • How to connect your authors with other influencers whose audiences share the same interests
  • How to convince an author's community that their book is an organic extension of the content they already love

What Libraries Can Do for You (and What You Can Do for Libraries)

11:30am - 11:40pm Track 1 Kimberley SheehanCampaign Manager, The Reading Agency

 

What you will learn...

  • How to work with libraries to maximise word-of-mouth buzz for your title
  • What libraries need from publishing this autumn
  • The best way to partner with The Reading Agency's networks to reach more readers

Where We've Been, Where We're Going: The View from the World of Film

11:40am - 12:00pm Track 2 Lawrence AtkinsonCEO, DDA Group

What you will learn...

  • What comms teams in film faced during the pandemic
  • How teams pivoted in the face of closures
  • What they anticipate for the months ahead

12.00pm

Session Two - Lunch & Learn

12.30pm

Jellybooks Panel: Data-Smart Book Marketing

Sponsor
12:30pm - 1:00pm Track 1 Dotti IrvingCEO, Culture team, Four Communications Andrew RhombergFounder & CEO, Jellybooks

 

Dotti Irving will interview Andrew Rhomberg about the “Summer of Reading” program for driving pre-purchases for this summer’s “must read” titles through independent bookshops with online excerpts, the launch of the “peek inside” platform with Blackwell’s and other high street retailers in March, and the use of engagement data, reader analytics and audience insights for data-smart publishing and book marketing.

1.00pm

Session Three - Case Studies: Partnerships & Pre-Awareness

2.00pm

Jhalak Prize x National Book Tokens

Case Study
Track 1 Emma Draude Founder & Managing Director, EDPR Miriam RobinsonConsultant, National Book Tokens Jamilah AhmedAssociate Director, Jhalak Prize

 

The Gilded Ones

Case Study
Track 1 Hannah Reardon StewardCampaign Manager, Usborne Kat JovanovicPublicity Manager, Usborne

 

3.00pm

Session Four

4.00pm

Building Engaged Communities Online

Live Panel
4:00pm - 5:00pm Track 1 Caroline Maddison Freelance marketer Indira BirnieSenior Manager, Penguin Random House Stuart EversDirector, NetGalley UK Elise JacksonSenior Marketing Executive, Pushkin Press Final panelist TBC

 

What you will learn...

  • Which content works best on which platform, and how to get the most out of assets on a limited budget
  • Which of the newer platforms we should (or shouldn't) be putting resource into
  • Whether the moral stance of platforms should weigh in on our decision-making

5.00pm

Voice

Session One

11.00am

Shy: How Being Quiet Can Lead to Success

Keynote
11:00am - 11:15am Track 1 Annie RidoutJournalist, Author and Entrepreneur

 

How to Tell Stories that Stick

11:15am - 11:30am Track 1 Andrew TidmarshNarrative Consultant, We Do Story

 

What you will learn...

  • How to craft punchy narrative
  • How to fascinate and entice through story
  • How to keep people thinking about the story even when you have stopped talking

Communicating through a Crisis: How Theatre Land has Weathered the Storm

11:30am - 11:45pm Track 1 Emma de SouzaHead of Marketing & Communications, Society of London Theatre | UK Theatre

 

Scary Smart: What to Expect from Artificial Intelligence

11:45am - 12:00pm Track 1 Mo GawdatAuthor & Entrepreneur

 

What you will learn...

  • What the future of artificial intelligence holds
  • What the technology is for and how it will evolve
  • How our humanity - and the stories we tell - will shape how AI behaves

12.00pm

Session Two - Lunch & Learn

12.30pm

Firsty Group Panel: Glassboxx: Your own digital distribution channel

Sponsor
12:30pm - 1:00pm Track 1

 

Firsty Group demonstrates how to add direct eBook and audiobook fulfilment to your sites for a seamless user experience.

1.00pm

Session Three - Case Studies: Audio & Podcasts

2.00pm

Insatiable

Case Study
Track 1 Millie SeawardSenior Publicity Manager, Dialogue Books Brionee FenlonCommercial Senior Marketing Executive, Little Brown Daisy BuchananAuthor and podcast host

2000AD

Case Study
Track 1 Helena SheffieldSenior Marketing Manager, Penguin Random House Audio Chloe RosePublicity Manager, Penguin Random House Audio

 

3.00pm

Session Four

4.00pm

Into the Unknown: How We'll Make Decisions in an(other) Uncertain Year

Panel
4:00pm - 5:00pm Track 1 Maura Wilding Communications Director, Orion Sandra TaylorHead of Communications, Waterstones Anna ChapmanBrand Strategist, 21st Century Brand Lee Dibble Marketing & Communities Director, Pan Macmillan Mari Yamazaki Marketing & Publicity Director, Bloomsbury

 

What you will learn...

  • How to think about budget and resource allocation for the autumn when data is limited and the landscape is uncertain
  • How teams are thinking about events, festivals and author time in a hybrid universe
  • How questions of diversity, accessibility and climate will play into our decision-making

5.00pm