Marketing + Publicity Conference 2021 Programme

Audience

Session One

11.00am

Readers First: How prioritising the reader can change your campaigns (and your career)

Keynote
11:00am - 11:15am Track 1 Sarah Benton Deputy Managing Director, Orion

 

Looking back, Looking Ahead: Consumer Trends in the UK and Irish Book Markets

11:15am - 11:30am Track 1 Hazel Kenyon Book Research Director UK & Ireland, Nielsen Book International

 

What you will learn...

  • How the UK book market fared in 2020
  • Who moved to digital and which consumers stayed with print
  • What UK consumers have been buying in 2021

Bookshop.org - what works, what sells and how to grow a platform from the ground up

11:30am - 11:40am Track 1 Kiri InglisMarketing & Editorial Manager Bookshop.org

 

What you will learn...

  • Who is shopping on Bookshop.org and what they are buying
  • What kind of promotion works best on the site
  • How Bookshop.org grew its following so quickly in under a year

Diversifying your Consumer Profile

11:40am - 12:00pm Track 1 Rik UbhiEditorial Director Bonnier Books

 

What you will learn...

  • How to expand your notion of the 'typical' reader
  • Who, as an industry, we are not reaching and how to find them
  • How questions of diversity, accessibility and climate will play into our decision-making

11.30am

12.00pm

Session Two - Lunch & Learn

12.30pm

FMcM Panel

Sponsor
12:30pm - 1:00pm Track 1

1.00pm

Session Three - Case Studies: Debuts

2.00pm

Thursday Murder Club

Case Study
Track 1 Georgia Taylor Senior Marketing Campaigns Manager, Penguin Random House Olivia Mead Senior Campaigns Manager, Penguin Random House

Detransition, Baby

Case Study
Track 1 Flora Willis Head of Marketing, Profile & Serpent's Tail Drew Jerrison Publicity Manager, Profile & Serpent's Tail

 

3.00pm

Session Four

4.00pm

Author events: what we've learned and what comes next

Live Panel
4:00pm - 5:00pm Track 1 Madeline Toy Head of Literature Programming, Bath Festivals Serena Brett Producer Fane Productions Anna Frame Publicity Director, Canongate further panelists tbc

 

What you will learn...

  • What events organisers have learned from a year of virtual
  • How events organisers are planning for a hybrid future
  • What to consider when planning a hybrid author tour

5.00pm

Content

Session One

11.00am

What Makes TikTok Tick? How to get the most from the platform

Keynote
11:00am - 11:15am Track 1 Hasmik Matinyan Content Strategist, TikTok

 

Pitch Perfect: Nail your proposition to cut through the noise

11:15am - 11:30am Track 1 Fleur Clarke Head of Brand Marketing, HarperCollins Ann BissellPublicity Director, HarperCollins

 

In this session, you will learn:

  • How to identify the story behind the story
  • The key ingredients for a killer proposition
  • How to hone your message so it can't be ignored

Hybrid Hi-jinx - Creating Enticing Events Live and Online

11:30am - 11:45am Track 1 Helen BagnallCurator, Salon London & Also Festival Diccon Towns Technical Director, Zarucchi

 

What you will learn...

  • How to create an event proposition which stands out from the crowd
  • How to create a community around your events
  • How, and when, to add virtual bells and whistles to your events

Where We've Been, Where We're Going: The View from Theatre & Film

11:45am - 12:00pm Track 1 Emma de SouzaHead of Media & Marketing, Society of London Theatre Lawrence Atkinson CEO DDA Group

 

What you will learn...

  • What comms teams in theatre and film faced during the pandemic.
  • How teams pivoted in the face of closures
  • What they anticipate for the months ahead

12.00pm

Session Two - Lunch & Learn

12.30pm

Calibre Audio Panel

Sponsor
12:30pm - 1:00pm Track 1

 

1.00pm

Session Three - Case Studies: Nonfiction

2.00pm

Humankind

Case Study
Track 1 Genista Tate-AlexanderMarketing Manager, Trade Non-Fiction, Bloomsbury

Second Case Study TBC

Case Study
Track 1

3.00pm

Session Four

4.00pm

It's Personal, It's Professional: What the return to 'normal' means for our mental heath

Live Panel
4:00pm - 5:00pm Track 1 Molly FlattComment Editor, The Bookseller Abbie SalterSenior Marketing Manager HarperFiction & Borough Press Sabah KhanHead of Publicity, Simon & Schuster Shahroo IzadiBehavioural Change Specialist & author

 

What you will learn...

  • What mental health challenges marketing & publicity teams are facing over a year since the onset of the pandemic
  • How the overlap of our personal, professional and political lives has affected our mental health and what this might mean for a return to the office
  • How we can take care of ourselves as we make these shifts

5.00pm

Community

Session One

11.00am

What White People Can Do Next

Keynote
11:00am - 11:15pm Track 1 Emma Dabiri Author, Academic & Broadcaster

 

The Media Crystal Ball: a 6-month forecast for the Print, Digital and Broadcast landscape

11:15am - 11:30am Track 1 Camilla Leask Books PR, Roxhill Media Alex Northcott Founder & CEO Roxhill Media

 

What you will learn...

  • Roxhill's predictions for on and offline media trends up through Christmas
  • Predictions for commissioning and production requirements in print, digital, radio and broadcast
  • Practicalities of pitching to press based on these trends in the coming months

From Community Love to Bestseller Status

11:30am - 11:45am Track 2 Sian GardinerSenior Marketing Executive, Bluebird & One Boat Jess Duffy Senior Publicity Manager, Bluebird & One Boat

 

What you will learn...

  • How to sell books to authors with an established following
  • How to connect your authors with other influencers whose audiences share the same interests
  • How to convince an author's community that their book is an organic extension of the content they already love

TBC

11:45am - 12:00pm Track 2

 

12.00am

Session Two - Lunch & Learn

12.30pm

Sponsor Panel

Sponsor
12:30pm - 1:00pm Track 1

 

1.00pm

Session Three - Case Studies: Partnerships

2.00pm

Jhalak Prize x National Book Tokens

Case Study
Track 1 Emma Draude Founder & Managing Director, EDPR Miriam RobinsonConsultant, National Book Tokens Sunny SinghCofounder, Jhalak Prize

 

Second Case Study TBC

Case Study
Track 1

 

3.00pm

Session Four

4.00pm

Building Engaged Communities Online

Live Panel
4:00pm - 5:00pm Track 1 Caroline Maddison Freelance marketer Indira BirnieSenior Manager, Penguin Random House Stuart EversDirector, NetGalley UK Elise JacksonSenior Marketing Executive, Pushkin Press Final panelist TBC

 

What you will learn...

  • Which content works best on which platform, and how to get the most out of assets on a limited budget
  • Which of the newer platforms we should (or shouldn't) be putting resource into
  • Whether the moral stance of platforms should weigh in on our decision-making

5.00pm

Voice

Session One

11.00am

Shy: How Being Quiet Can Lead to Success

Keynote
11:00am - 11:15am Track 1 Annie RidoutJournalist, Author and Entrepreneur

 

How to Tell Stories that Stick

11:15am - 11:30am Track 1 Andrew TidmarshNarrative Consultant, We Do Story

 

What you will learn...

  • How to craft punchy narrative
  • How to fascinate and entice through story
  • How to keep people thinking about the story even when you have stopped talking

TBC

11:30am - 11:45pm Track 1

 

TBC

11:45am - 12:00pm Track 1

 

12.00pm

Session Two - Lunch & Learn

12.30pm

Sponsor Panel

Sponsor
12:30pm - 1:00pm Track 1

1.00pm

Session Three - Case Studies: Audio & Podcasts

2.00pm

Insatiable

Case Study
Track 1 Millie SeawardSenior Publicity Manager, Dialogue Books Brionee FenlonCommercial Senior Marketing Executive, Little Brown Daisy BuchananAuthor and podcast host

Penguin Random House Audio

Case Study
Track 1 Helena SheffieldSenior Marketing Manager, Penguin Random House Audio Chloe RosePublicity Manager Penguin Random House Audio

 

3.00pm

Session Four

4.00pm

Into the Unknown: How We'll Make Decisions in an(other) Uncertain Year

Panel
4:00pm - 5:00pm Track 1 Maura Wilding Communications Director, Orion Sandra TaylorHead of Communications, Waterstones Anna ChapmanBrand Strategist, 21st Century Brand Further panelists TBC

 

What you will learn...

  • How to think about budget and resource allocation for the autumn when data is limited and the landscape is uncertain
  • How teams are thinking about events, festivals and author time in a hybrid universe
  • How questions of diversity, accessibility and climate will play into our decision-making

5.00pm