• Guest Programme Director

    Sophie Rochester

    Sophie is the founder of Yodomo, a new online destination for creative learning. Previously she worked at Random House, 4th Estate and Good Technology, and consulted clients on content marketing, digital communications and digital product development at Pan Macmillan, Hachette, Penguin Random House, Nesta, British Council and Royal Society of Literature with The Literary Platform.

    While Miriam Robinson has left our shores temporarily, Sophie will be stepping in to guest programme The Bookseller's Marketing & Publicity Conference 2018.

     

  • Keynote Speaker

    Andrew Tuck

    Andrew Tuck is the founding editor of global magazine Monocle. In addition he’s the editor of The Monocle Book Collection, including The Monocle Guide to Better Living and the ever-expanding Travel Guide Series, as well as Monocle’s weekly newspaper series for spring, summer and winter. He is also the host of The Urbanist, the Monocle 24 radio show that’s dedicated to making better cities.

recently confirmed speakers

  • Rosanna Boscawen

    Senior Campaigns Manager, Vintage
  • Helen Flood

    Campaign Manager, Vintage
  • Annie Stone

    International Account Manager, BookBub
  • Lee Dibble

    Marketing and Communities Director, Pan Macmillan

An overview on the themes for 2018

This year’s theme is "grabbing attention for books”. The conference will look at the campaigns that soared and books that roared, and how today’s marketers and publicists use every trick in the, ahem, book to maximise exposure for individual titles and authors.

In a crowded media market, where publishers lack the financial muscle to outperform rivals, we’ll be looking to highlight those David and Goliath moments where publishers have punched above their weight and books have defied the odds to become headline-makers.

While smaller publishers are challenged to create campaigns with limited budgets, the pressure is on larger publishers to deliver for heir brand authors as well as break-out new names.

We’ll be looking at how publishers are creating imaginative and effective campaigns to sell more books, and doing things differently to grab attention where they can.

We’ll be hearing about the relaunch of one of publishing’s boldest brands, the reinvention of a national newspaper, how to manage crisis during an election, how clever experiential can launch campaigns, how literary prizes continue to have an impact on sales, how smart integrated PR and marketing campaigns still successfully have impact and many, many more examples to help publishers get more books into the hands of readers.

WHY ATTEND:
 

Hear a variety of case studies with both thrifty budgets to blowout
 

Explore the growth and impact of experiential content and live events
 

Be inspired by innovative campaigns from outside the industry
 

Swap notes with over 300 of your fellow marketers and publicists
 

Discuss how literary prizes continue to have an impact on sales
 

Leave the day with a clear set of tools to help with future campaigns

 

For event queries please contact briony.morgan@thebookseller.com and for sponsorship enquiries please contact emma.lowe@thebookseller.com

The Marketing and Publicity conference is run by The Bookseller, Westminster Tower, 3 Albert Embankment, London, SE1 7SP.