The Marketing & Publicity Conference 2019, Save The Date:
THURSDAY 27TH JUNE 2019
MILTON COURT | BARBICAN | LONDON
The theme for 2019 is 'Changing Gears' - whether that means gearing up a notch, to fight for a cause or champion a beloved title, or down a notch, to make space for creative thinking and keep ourselves sane.
TICKETS ON SALE NOW
Recently Confirmed Speakers:
Ruth Barnes, Director - Chalk & Blade Creative Audio
Co-Founder Acorn Intelligence
Co-Founder Acorn Intelligence
Professor of English
Publisher, Agent and Consultant
Senior Publicity Manager, Penguin Random House Children’s
Marketing Manager, Penguin Random House Children’s
Communications Director, Orion
International Account Manager, BookBub
Senior Marketing Manager, Granta
Publicity Director, Granta
Marketing Manager, HarperCollins
Press Officer, HarperFiction
Head of Marketing, Orion
Senior Publicity Manager, Orion
Deputy Executive Manager, Latvian Literature
Watch this space as we add more speakers...
For a taste of 2018's conference, see below:
recently confirmed speakers
Founder & Publisher, Jacaranda Books
New Business Director, UK & Ireland, Bookwire
Social Media Producer, Vintage Books
Managing Producer, Panoply
Hear a variety of case studies with both thrifty budgets to blowout
Explore the growth and impact of experiential content and live events
Be inspired by innovative campaigns from outside the industry
Swap notes with over 300 of your fellow marketers and publicists
Discuss how literary prizes continue to have an impact on sales
Leave the day with a clear set of tools to help with future campaigns
An overview on the themes for 2018
This year’s theme is "grabbing attention for books”. The conference will look at the campaigns that soared and books that roared, and how today’s marketers and publicists use every trick in the, ahem, book to maximise exposure for individual titles and authors.
In a crowded media market, where publishers lack the financial muscle to outperform rivals, we’ll be looking to highlight those David and Goliath moments where publishers have punched above their weight and books have defied the odds to become headline-makers.
While smaller publishers are challenged to create campaigns with limited budgets, the pressure is on larger publishers to deliver for heir brand authors as well as break-out new names.
We’ll be looking at how publishers are creating imaginative and effective campaigns to sell more books, and doing things differently to grab attention where they can.
We’ll be hearing about the relaunch of one of publishing’s boldest brands, the reinvention of a national newspaper, how to manage crisis during an election, how clever experiential can launch campaigns, how literary prizes continue to have an impact on sales, how smart integrated PR and marketing campaigns still successfully have impact and many, many more examples to help publishers get more books into the hands of readers.