• Keynote Speaker

    Anna Chapman

    Anna is a senior strategist at Contagious where she combines her passion for brands and marketing with a love of editorial. She started out as a journalist, writing about youth culture and editing the books page of The Face. Since then she’s headed up a website in Ibiza and a content studio for Unilever (around brand purpose). Recently she’s worked on trends projects for Facebook, Spotify and Heineken. A sometime yoga teacher, she tries to balance her digital addiction by standing on her head.

    @annachap

     

  • Keynote Speaker

    Andrew Tuck

    Andrew Tuck is the founding editor of global magazine Monocle. In addition he’s the editor of The Monocle Book Collection, including The Monocle Guide to Better Living and the ever-expanding Travel Guide Series, as well as Monocle’s weekly newspaper series for spring, summer and winter. He is also the host of The Urbanist, the Monocle 24 radio show that’s dedicated to making better cities.

recently confirmed speakers

  • Valerie Brandes

    Founder & Publisher, Jacaranda Books
  • Videl Bar-Kar

    New Business Director, UK & Ireland, Bookwire
  • Leena Normington

    Social Media Producer, Vintage Books
  • Ryan Dilley

    Managing Producer, Panoply

An overview on the themes for 2018

This year’s theme is "grabbing attention for books”. The conference will look at the campaigns that soared and books that roared, and how today’s marketers and publicists use every trick in the, ahem, book to maximise exposure for individual titles and authors.

In a crowded media market, where publishers lack the financial muscle to outperform rivals, we’ll be looking to highlight those David and Goliath moments where publishers have punched above their weight and books have defied the odds to become headline-makers.

While smaller publishers are challenged to create campaigns with limited budgets, the pressure is on larger publishers to deliver for heir brand authors as well as break-out new names.

We’ll be looking at how publishers are creating imaginative and effective campaigns to sell more books, and doing things differently to grab attention where they can.

We’ll be hearing about the relaunch of one of publishing’s boldest brands, the reinvention of a national newspaper, how to manage crisis during an election, how clever experiential can launch campaigns, how literary prizes continue to have an impact on sales, how smart integrated PR and marketing campaigns still successfully have impact and many, many more examples to help publishers get more books into the hands of readers.

WHY ATTEND:
 

Hear a variety of case studies with both thrifty budgets to blowout
 

Explore the growth and impact of experiential content and live events
 

Be inspired by innovative campaigns from outside the industry
 

Swap notes with over 300 of your fellow marketers and publicists
 

Discuss how literary prizes continue to have an impact on sales
 

Leave the day with a clear set of tools to help with future campaigns

 

For event queries please contact briony.morgan@thebookseller.com and for sponsorship enquiries please contact emma.lowe@thebookseller.com

The Marketing and Publicity conference is run by The Bookseller, Westminster Tower, 3 Albert Embankment, London, SE1 7SP.