Ventris says digital iteration of LBF is a sound investment for the future

Ventris says digital iteration of LBF is a sound investment for the future

Andy Ventris pictured below is acutely aware that there were some rumblings across the trade after his appointment as London Book Fair director last autumn. He was, after all, moving across LBF owner Reed Exhibitions’ stable from (get your hands firmly on your pearls, people) the luxury travel sector. There were some asking—and here is probably a bit of self-inflated book trade exceptionalism at work—what he could possibly know about running a fair that meets the needs of the industry. The view was probably exacerbated by the fact that Ventris’ immediate predecessor, Jacks Thomas, was a lon...

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