University presses launch new initiatives to reach readers with ‘experts’ in vogue

University presses launch new initiatives to reach readers with ‘experts’ in vogue

The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Yet while the sector’s traditional customer base is experiencing shifts—some of which are "enormous"—presses must continue to balance this with the values of the institutions they serve.

Cork University Press recently launched trade-focused series MindYourself, a peer-reviewed self-care list that will release three books a year, and a new series exploring how people are engaging with the ecological emergency in Ireland, called Earth Writing. Br...

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