Travel market rises as publishers innovate

Travel market rises as publishers innovate

Travel publishers, much beleaguered in recent years, are entering 2017 with some confidence, buoyed by a stronger market (the category rose 1.2% in value in 2016, says Nielsen BookScan), its second consecutive year of growth. Though performance is uneven between the sub-categories, and between publishers, as a whole the market is seeing the benefit of the calming of the print-versus-digital question, the potential for growth in audio, and the emergence of “new” destinations such as Japan, Iceland and Cuba.

Robert Louis Stevenson famously said it was better to travel than to arrive; today, ...

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