Rocket launch: Pan Macmillan primed for global publication of Elton John memoir

Rocket launch: Pan Macmillan primed for global publication of Elton John memoir

In the late 1990s, Jeremy Trevathan and his colleagues at Pan Macmillan dreamt up an ingenious way to secure the “Holy Grail of publishing”: an Elton John autobiography. The team put together an offer letter and stashed it inside a music box, complete with a little ballerina that twirled to the sound of his hit song Tiny Dancer. They sent it off to the singer’s management... but never heard back.

Two decades on, Trevathan, publisher, finally got his hands on the book, and was able to ask John if he had ever seen that music box. “Oh no,” was the reply. “I was probably off my tits.”

Trevath...

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