Retailers reviewed: bookselling, underground, at Jarrold

Retailers reviewed: bookselling, underground, at Jarrold

Can a bookshop hold onto its authority when it is situated in the middle of a department store? Particularly as department store layout feels more fluid today: the boundaries between sections are blurred, making it challenging to clearly demonstrate authority and expertise. This is what made me choose Jarrold for my next stop on my bookseller tour of the UK. As a business that started selling books in 1823, I wanted to see if books are still a distinct element of its trade.

Norwich has a rich history of bookselling, boasting nine booksellers by 1750. Competition is still fierce; within a f...

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