A new world for Stanfords

A new world for Stanfords

Managing director Tony Maher (pictured) reveals how the 160-year-old travel books specialist is mapping out its future.

“Mass advertising can help build brands, but authenticity is what makes them last,” said Howard Schultz, author of Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (Hyperion). Authenticity borne of a long history is certainly not something Stanfords—London’s iconic 162-year-old travel books business—is lacking.

The retailer, founded in 1853 by Edward Stanford, is delving into the past in order to harness its heritage brand to grow in the future. F...

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