Describe your role.
I’m responsible for the campaigns for a lot of Scholastic titles for all ages, as well as managing another two members of our team and helping with their campaigns. I cover interviews, events, launches and more—it’s an ever-changing kaleidoscope which I absolutely love.
What do you enjoy about your role?
I love going into schools or to festivals and seeing the author or illustrator connect with readers. I thrive on the variety of the role, particularly children’s book publicity where there’s so much opportunity for fun, but seeing the final moment where a book really means something to a child always gives me a lot of joy. I’ve also really enjoyed supporting other members of the team on their campaigns.
What are you working on at the moment?
At the moment we’re mostly adjusting to the new world. We’re highlighting our wonderful titles that are still being released this summer, as well as planning for the autumn. We’re working on getting our authors set up for digital events this autumn, and exploring new ways of doing launches. I’m excited to be working on the new Liz Pichon title Shoe Wars, her brand new adventure.
What skills do you need for your role?
Boundless enthusiasm would probably be a priority, along with being organised and adaptable.But enthusiasm really is key—for the books you’re working on, the people you’re speaking to, and for the storytelling. You also need to have a clear events schedule but be able to negotiate snow days or cancelled trains, or organise a launch party but deal with a last-minute tech failure.
What advice would you give to those looking to work in the industry?
Be patient, but don’t be afraid to try new things. I was continually turned down for work experience until I managed to find an email address for the right person. Use social media, attend events where possible and be as engaged as you can. My biggest tip would be to never go to a job interview without having read titles from that publisher’s frontlist. Show why you want to work there.