Describe your role.
I work across our accounts at EDPR from beginning to end—drafting proposals for new business, planning campaigns, writing press releases, putting together mailing lists, pitching and confirming coverage across online, print and broadcast, as well as design work for online assets where required. I support our managing director and founder, Emma Draude, on big-name accounts and front my own campaigns—always supported by the team.
What do you enjoy about your role?
I love the range of projects I get to work on—every day is different. I’m so lucky to help on PR for fantastic, award-winning indie children’s publishers such as Knights Of and Agnes & Aubrey, as well as brilliant commercial fiction authors. In normal circumstances, I really enjoy time I get to spend with our authors, particularly if I’ve planned a launch or special event for them—that’s something I’ve been really missing during the pandemic.
What are you working on at the moment?
We’re preparing to announce the 15th BBC National Short Story Award shortlist in September, a key date in the EDPR calendar, as well as revealing the 2020 Comedy Women in Print winners. I’m working on a fascinating non-fiction title called A Universe in 21 Stars by Giles Sparrow which has sparked an interest in amateur astronomy and prompted me to download a stargazing app.
What skills do you need for your role?
Organisation, attention to detail and excellent communication skills are key. Have confidence in your ideas and pitches, and get to know the media—make time to read the magazines, newspapers, supplements and listen to radio shows or podcasts so you know you’re pitching the right story to the right outlet. The ability to work in a team is really important—I work with such a variety of people across different accounts.
What advice would you give to those looking to work in the industry?
Get a Twitter account, it offers a great way to connect with the publishing community. A bookstagram account is a great thing to put on your CV and will help you form relationships. Make a note of good PR campaigns—where they appeared, what made them memorable for you—being able to discuss case studies in interviews shows you are passionate about the subject and have an eye for detail.