My Job in 5: Laura Di Giuseppe

My Job in 5: Laura Di Giuseppe

Describe your role
I am in charge of maximising the global sales and marketing potential of some of the world’s largest estates and literary brands: J R R Tolkien, Agatha Christie, George R R Martin, J K Rowling’s Fantastic Beasts and Where to Find Them film tie-ins.

What do you like best about your role?
No two days are ever the same. From co-ordinating media partnerships to working with creative agencies and freelancers to produce visually impactful campaign materials, I love the variety. I also enjoy planning the content strategy and engaging with millions of fans on global social media channels. The thing I like the most, though, is working on innovation and digital-first strategies, particularly focusing on a mix of experiential content and digital marketing.

Which new projects or titles are you working on at the moment?
I am planning a number of content-teasing initiatives for the release of the new Poirot novel, The Mystery of the Three Quarters, by Sophie Hannah. I am also co-ordinating the pre-order campaign for Raymond E Feist’s brand-new fantasy series, as well as working on the campaign and assets to promote the release of the new Fantastic Beasts film tie-ins which are out in the autumn.

What skills do you need for your role?
Great communication skills, a strategic approach to planning which is informed by market insight, and an extensive brand knowledge to design innovative campaigns—combining global audience engagement, retail activation and media exposure. Good project management skills, copywriting and a clear understanding of the entertainment and media landscape are also very important.

What advice would you give to those looking to work in the industry?
I am a lecturer in the MA in Publishing at City University and UCL, and there are three things I always tell my students: 1. Stay up to date with publishing news and be aware of the opportunities and challenges the industry is currently facing; 2. Look at publishing as part of the broader entertainment/media industry, you could find a publishing job working for the likes of Warner Bros or Netflix; 3. Don’t be afraid to contact industry experts on LinkedIn or Twitter asking for advice. Publishing people love their jobs and they are always very generous with their knowledge.