My Job in 5: Hazel Kenyon

My Job in 5: Hazel Kenyon

Describe your role
I look after the team of account managers in Nielsen Book Research who each have a portfolio of publisher clients. We provide support and training for our clients so that they can better understand, use and apply any of our datasets to help make informed business decisions. I also do project work and manage PubTrack Digital UK, our e-book sales tracking service.

What do you like best about your role?
Working with publishers is very different from my previous career in academia and books. I also love the fact that it’s so varied. Every day is different and could be spent engrossed in analysing data, presenting market trends to the book trade or at a university training publishing students on how to extract BookScan reports.

Which new areas are you working on at the moment?
I’m working to expand the panel of participating publishers for PubTrack Digital UK. I’m also working with one of the account managers to put together a bespoke client presentation where we’ll use data from multiple sources to give them an understanding of how their books are performing against competitors and provide insight into what’s happening in their sector of the market. I’m also starting to work more closely with our international colleagues to help them with the servicing of publisher and retailer clients. It’s really interesting to see how differently things are done in the other BookScan territories and what we can learn from one another to bring our clients the best service.

What is it like working with so many publishers at once?
It’s great. Our unique view of the trade means we all have a very good grip on who the main players are across each genre, which titles are selling well and, really interestingly, which new entrants to the market are coming up the ranks. The market is fascinating, fast-moving and never ceases to impress me with its innovation.

What advice would you give to those looking to work in the industry?
I strongly believe that a good grasp of data–and, if relevant, the tools for doing that–are increasingly essential in any role, even if you don’t end up working with data. You need an awareness of the potential, audience and performance of your books at the very least.