My Job in 5: Flavia Marcocci

My Job in 5: Flavia Marcocci

Describe your role. 
I coach colleagues in the publishing divisions about metadata optimisation and best practices and make sure information about our books is correct in internal systems and on external platforms, such as Amazon. I also set up new ONIX feeds to British and international retailers and ensure our existing feeds run smoothly.

What do you enjoy about your role?
I like making sure our books are visible and easily discoverable online, and understanding reading trends first-hand through our sales and page views. I also really enjoy interacting with the creative teams and seeing how book ideas develop, take shape and find the right readers after the publication date.

What are you working on at the moment?
At the moment I’m working on several metadata optimisation projects, on backlist and frontlist titles, in order to respond effectively and efficiently to current demand and trends that have arisen after the Covid-19 outbreak and consequent lockdown.

What skills do you need for your role?
I think it’s important to have a logical and analytical mind, as well as an interest in technology, different systems and improving processes. It’s also useful to be aware of industry trends and, finally, have good communication skills to convey technical projects and goals to colleagues in other departments.

What advice would you give to those looking to work in the industry?
First of all, I would suggest researching the different roles and departments which make up a publishing house. There are a lot of free resources online and you can use them to gather an understanding of the industry. For example, I produce a podcast called “Publishing Insight”, which features professionals across a wide range of roles and companies.