Describe your role
I assess an array of submissions to find the next best audiobook. Once I’ve acquired the audio rights I then cast for the narration, as well as being involved with the artwork, promotion and publicity for the audio edition.
What do you like best about your role?
Finding début authors that are fresh in their writing style and approach makes a great, exciting challenge for casting. I also love the fact that I’m not limited to a pre-determined print list. I can acquire not only based on consumer demand but on books, authors and genres I’m truly passionate about.
Which new projects or titles are you working on at the moment?
I’ve just wrapped up an extremely exciting project for a début, Peach by Emma Glass. This book is entirely written in a lyrical stream of consciousness and is one of the best things I’ve read for quite some time. I met with the author and cast a fantastic reader, Yasmin Paige, so it’s just in post-production now and I cannot wait to hear it.
What skills do you need for your role?
Being able to think ahead. I ask myself, will this book make my ears happy? Some books translate into audio hand in glove and others may be trickier. Passion and excitement. I know that sounds corny but it really is true. You need passion and drive to go above and beyond for the audio edition; get involved with the actors, the authors and the various audio markets. Being the human equivalent of a sniffer dog for new talent. I can’t even begin to explain how many submissions I have for audio on a daily basis. Among these submissions you’ve got to be able to sniff out something different, something new, something to be excited about, as well as considering the audio format/casting/and so on. Being a little bit sassy and demanding also helps…and coffee on tap.
What advice would you give to those looking to work in the industry?
Have a look at audio providers and see what they’re doing, enquire for work experience and just get a real feel for what audio really means. There’s so much more to it than you’d think and more avenues to get into audio than just acquiring rights (although it is rather snazzy). I started in my position as a marketing assistant and in just under two years I’ve found myself as a senior acquisitions editor and a Bookseller Rising Star, so anything is possible!
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