Lessons learned from promoting audiobooks: what works?

Lessons learned from promoting audiobooks: what works?

Following a dedicated audio panel at this year’s Marketing & Publicity Conference, plus the recent industry-wide #LoveAudio campaign, this summer seems set to be all audio, all the time. And with it firmly in publishers’ crosshairs, comms departments are faced with a task that may remind many of the rise of e-books: promoting a non-physical (and now non-visual) format. So what is happening with audio promotion so far? And is it necessary when Audible, the primary route to listeners, promotes audiobooks so fervently anyway?

At the conference, Penguin Random House Audio editorial director Ri...

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