Breen and McLysaght on 'Aisling's' transformation from Facebook joke to bestselling franchise

Breen and McLysaght on 'Aisling's' transformation from Facebook joke to bestselling franchise

Success, the saying begins, has many fathers, and that is certainly the case for the Complete Aisling phenomenon—though mothers might be a bit more accurate, gender-wise, in this instance.

Authors Sarah Breen and Emer McLysaght’s creation—described as the "Irish Bridget Jones"—has been far and away the biggest breakout Irish fiction success of recent vintage. The two editions of Oh My God, What a Complete Aisling (Gill Books) are closing in on 57,000 units sold through Nielsen BookScan in Ireland since first being published in September last year, with just over 20,000 of those sales comin...

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