Children's market up 3.5% in first three months of 2017

Children's market up 3.5% in first three months of 2017

For the first 11 weeks of 2017, the Children’s market is up 3.5% in value, to £67.3m, compared to the same period a year ago. The growth is being driven by Children’s & YA Fiction, which has rocketed 4.95% in value for the year to date, following continuing strong sales for David Walliams’s Christmas number one The Midnight Gang and a World Book Day tranche that posted a 48% bump in volume year on year for their combined first week of sales.

A few years ago, the Children’s market was the only print category in growth. Now that print across the board is firmly back in the black, kids’ books...

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