FBF 2015: Cooking the books

FBF 2015: Cooking the books

Edouard Cointreau has taken over the reins of the World Cookbook Fair from his father (also called Edouard). He talks to Tom Tivnan about moving the fair from Paris to Frankfurt, and the top trends in cookbook publishing.

Tom Tivnan: Can you talk about the decision to bring the World Cookbook Fair to Frankfurt and what the strategy was behind that?

Edouard Cointreau: There were many reasons. With the new fair concept [and layout], Frankfurt creates communities and neighbourhoods. The international cookbook market is strong enough to have its own "district", with many publishers exclusive...

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