Education lists learn lessons in lockdown to increase sales in challenging market

Education lists learn lessons in lockdown to increase sales in challenging market

No part of British publishing has been more important to the nation during the Covid crisis, or more exposed, than the education sector. Schools were closed even before general lockdowns, the exam regime was at first shelved (and is still somewhat in disarray) and institutional procurement funds and the government-backed education recovery budget have been hit or are uncertain. 

As teachers and parents adjusted to home schooling and remote learning in 2020, publishers leapt into the breach, giving away tens of millions of pounds worth of content. This may be an overreaching metaphor, but l...

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