Core lessons from CUP's first major 'agile' venture

Core lessons from CUP's first major 'agile' venture

The development never stops at Cambridge Core, Cambridge University Press’ joint platform combining books and journals content, which launched just over a year ago. The platform has been designed using an “agile” development model, which sees the frequent introduction of new features which are then refined based on the feedback from the site’s users. As Jenny Mathias, global marketing director for CUP’s academic division, explains: “Agile means [new features] don’t have to be totally perfect. You release it, you test it with customers, refine it, and keep going. Cambridge Core is the first ...

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