Chinese market heads to maturation

Chinese market heads to maturation

The Chinese book industry had another record year in its seemingly inexorable rise to challenge the US for the title of biggest books market on the planet.

China does have a way to go, though. The Association of American Publishers reported in June that the US market had $14.3bn (£10.8bn) in net receipts in 2016. Net receipts is what publishers sell to retailers; revenue through the tills will probably be around $25bn. China is therefore in a distant, though impressive, second place, with a 2016 total (retail and library channels combined) of rmb83.1bn (£9.1bn), according to the German Boo...

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