Campaign to watch: Stay With Me by Ayọ̀bámi Adébáyọ ̀

Campaign to watch: Stay With Me by Ayọ̀bámi Adébáyọ ̀

In the first of a regular series, Miriam Robinson takes a look at Canongate's plans for Stay With Me by Ayọ̀bámi Adébáyọ ̀.

  1. 1

    The objectives

  2. 2

    Press coverage

    Interview on BBC Radio 4’s “Woman’s Hour” and slot on the Guardian Podcast; appearance on Arise TV and BBC Radio Scotland; written pieces in the Observer and Metro. There are also confirmed reviews of the book in Vogue, ELLE, Stylist (in its “Book Wars” feature), the Economist, Saga Magazine, Pride and New African Woman, as well as review slots on both BBC Africa Radio and TV.

  3. 3

    Events

    Waterstones Gower Street and Aye Write Festival appearances with Chibundu Onuzo (right); Foyles for International Women’s Day (with Joanna Cannon); Dulwich Books event with fellow authors Gwendoline Riley and Elif Shafak; talk at Leeds University; PEN Literary Salon talk at this year’s London Book Fair.

  4. 4

    Digital

    • NetGalley débuts newsletter inclusion and May Book of the Month slot.
    • LoveReading promotion, including Author Talk blog interview and newsletter, social media and on-site promotion.
    • Social media advertising on publication
  5. 5

    Other

    Pre-publication meet and greet with press and retailers, with branded fans above available.