Campaign to watch: The Quantum Astrologer's Handbook by Michael Brooks

Campaign to watch: The Quantum Astrologer's Handbook by Michael Brooks

Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook.

  1. 1

    The objectives

    To build on Michael Brooks’ success as a bestselling writer of popular science, while also differentiating The Quantum Astrologer’s Handbook as a more literary, narrative book, worthy of reviews and award nominations.

  2. 2

    Partnerships

    Featured in the Foyles’ Christmas Campaign and promoted in Christmas catalogues, including Dubray’s in Ireland, where Scribe is publishing a special paperback. Signed stock is available through the Independent Alliance.

  3. 3

    Events

    Booksellers Association Conference in Birmingham; Wigtown Book Festival; New Scientist Instant Expert: The New Quantum Revolution; event at Warwick Books; launch at Waterstones Covent Garden; the Booksellers Association dinner in Hove; Booka Bookshop event; Berwins Salon North: Evolution; and more in 2018.

  4. 4

    Press coverage

    Confirmed reviews in the Sunday Times, Mail on Sunday, the Guardian, FT and Foreward Reviews; New Scientist coverage; Guardian Books Podcast.

  5. 5

    And finally...

    There’s also a Twitter account for Jerome Cardano (@JeromeCardano), the quantum astrologer himself.