Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent.
To create the bestselling paperback of the summer, following on from the hardback everyone was talking about in 2016: Sarah Perry’s The Essex Serpent, winner of Waterstones Book of the Year.
BBC Radio 4 “Book at Bedtime”; “Meet the Author” interview for BBC News Channel and BBC Radio 4’s “Today” show; Sainsbury’s Magazine (Book Club inclusion); Woman & Home and Elle, (review); Radio Times (author interview).
Tube and Rail 4 sheet posters on publication; 48 sheet billboard at London Victoria Station; evocative videos shot on marshland for use on social media; a second advertising tranche is planned for later in the summer.
Special edition launch at Waterstones Norwich and Waterstones Piccadilly; sold-out London 5x15 event; appearances at the Stratford-upon-Avon Literature Festival, Norfolk and Norwich Writers’ Festival, Charleston Festival, Derby Book Festival, with several other book-centric-festival appearances to be confirmed.
New edition exclusive to Waterstones; free chapter download; competition run with Stansted Express; partnership with Saffron Brewery (based in Henham, where the legend of the Essex Serpent began) to create Essex Serpent-branded beer; National Book Tokens competition; POS to indies and Waterstones.