Bloomsday for classics

Bloomsday for classics

In September, 10 titles launch the Bloomsbury Modern Classics series, the culmination of an 18-month brand evaluation that resulted in deputy art director Greg Heinimann delving back rather further into the publisher’s archive in order to give its new list a modern yet venerable look.

Heinimann dug three decades deep to excavate the original designs for the Bloomsbury logo, but says “we were obviously quite limited with that... so the logical step was to try and create a company font, and create logos and base the brand project around it”. It’s used not only on the Classics list, but also ...

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